Acquia

Acquia Marketing Cloud

Composite Score

6.7 /10

CX Score

6.9 /10

28 Reviews Write a Review

Claim Software

What is Acquia Marketing Cloud?

Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).

Company Details

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Acquia Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Acquia Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

91 Plan to Renew

76 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+75 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Acquia Marketing Cloud?

3% Negative

16% Neutral

81% Positive

Pros

Respectful
Reliable
Unique Features
Includes Product Enhancements

Feature Ratings

Average 71

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Community Marketing Management

Email Marketing Automation

Marketing Operations Management

Mobile Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Vendor Capability Ratings

Average 68

Quality of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Acquia Marketing Cloud Reviews

Sheila K.

Role: Sales Marketing
Industry: Technology
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Sep 2022

Great product

Likeliness to Recommend

8 /10

What differentiates Acquia Marketing Cloud from other similar products?

So user friendly

What is your favorite aspect of this product?

Easy to use

What do you dislike most about this product?

Upgrades are costly

What recommendations would you give to someone considering this product?

Do your research

Pros

Efficient Service
Caring
Helps Innovate
Reliable

Kent G.

Role: C-Level
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2022

Fabulous solution makes the day easier

Likeliness to Recommend

8 /10

What differentiates Acquia Marketing Cloud from other similar products?

It really comes down to the abundance of features

What is your favorite aspect of this product?

Overall the best aspect of Aquia is its cost compared to the value it brings to our company

What do you dislike most about this product?

Like any product of this nature implementation is always a challenge

What recommendations would you give to someone considering this product?

Give this the once around and get input from all of the users before jumping in.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Michael S.

Role: Sales Marketing
Industry: Healthcare
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2022

Good product, good people, good service, & simple

Likeliness to Recommend

9 /10

What differentiates Acquia Marketing Cloud from other similar products?

Their customer service was better than most.

What is your favorite aspect of this product?

I did like the customization and working with their SMEs

What do you dislike most about this product?

Very expensive, and sales negotiation was a drag on the communication

What recommendations would you give to someone considering this product?

Talk to them about all your problems in detail, their teams will make the most of it

Pros

Respectful
Effective Service
Saves Time
Helps Innovate

Cons

Less Efficient Service
Less Generous
Under Delivered

Acquia Marketing Cloud

What is Acquia Marketing Cloud?

Company Details

Need Assistance?

Acquia Marketing Cloud Ratings

81 Likeliness to Recommend

91 Plan to Renew

76 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+75 Net Emotional Footprint

How much do users love Acquia Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Community Marketing Management Branded customer communities

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Acquia Marketing Cloud Reviews

Sheila K.

Great product

Likeliness to Recommend

Pros

Kent G.

Fabulous solution makes the day easier

Likeliness to Recommend

Pros

Michael S.

Good product, good people, good service, & simple

Likeliness to Recommend

Pros

Cons

Most Popular Acquia Marketing Cloud Comparisons

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Feature Ratings

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Community Marketing Management

Email Marketing Automation

Marketing Operations Management

Mobile Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Availability and Quality of Training