

What is Acquia Marketing Cloud?
Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
91 Plan to Renew
76 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+75 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Acquia Marketing Cloud?
Pros
- Respectful
- Reliable
- Unique Features
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Asset Management
Advanced Campaign Management
Marketing Analytics
Social Media Marketing Management
Community Marketing Management
Email Marketing Automation
Marketing Operations Management
Mobile Marketing Management
Marketing Workflow Management
Advanced Data Segmentation
Multi Channel Integration
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Ease of Customization
Ease of Implementation
Business Value Created
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Acquia Marketing Cloud Reviews

Marco C.
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Apr 2022
Excellent fit for marketing automation
Likeliness to Recommend
What differentiates Acquia Marketing Cloud from other similar products?
I was an avid fan of Mautic before the latest rebranding and acquisition. I especially valued its open source nature, because it allowed even a small company like ours to have a powerful tool for marketing automation.
What is your favorite aspect of this product?
Range of features and the fact that it's a catch-all solution, without the need to install and maintain different tools.
What do you dislike most about this product?
The learning curve is rather steep, especially if you're a small company with limited IT capabilities, but the documentation is quite good, and you'll find many experts willing to step in and help.
What recommendations would you give to someone considering this product?
The market for mail marketing automation is quite broad. Depending on the number of contacts and the type of interactions and workflows you need, it might be worth considering less powerful, but easier, options.
Pros
- Helps Innovate
- Enables Productivity
- Inspires Innovation
- Caring
Cons
- Less Effective Service
Please tell us why you think this review should be flagged.

Julie A.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2022
An extraordinary stage for mature associations
Likeliness to Recommend
What differentiates Acquia Marketing Cloud from other similar products?
Acquia Marketing cloud UI is not an untimely idea. It has a spotless plan and association which makes it simple to move around Acquia Marketing Cloud Allows us to quickly flush caches on-request, by a non-technical client, as basic substance refreshes are distributed Able to effectively utilize test, beta, creation locales to effortlessly test the new satisfying look and feel before distributing
What is your favorite aspect of this product?
There is a great deal of adaptability incorporated into this out of the box which is great since you can't continuously get ready for everything. The mission manufacturer has an adequate number of choices included where you can work around possible restrictions with a little innovativeness. Structure and email creation are natural and don't need designing assets to keep up with.
What do you dislike most about this product?
Acquia Marketing Cloud is a different instrument to be incorporated with non-Acquia CMS, then, at that point, the circumstance is somewhat unique because of the perplexing mix required. There is additionally an absence of business-prepared sees for the information recovered and gathered.
What recommendations would you give to someone considering this product?
Acquia Digital Experience Platform is appropriate for associations with complex electronic requirements. It is great for medium to enormous worldwide associations that have different sites and microsites. They have a scope of innovation answers for various necessities and levels of computerized development. You can increase and down given what you want and financial plan.
Pros
- Performance Enhancing
- Effective Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.

Skylar C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2022
Make the most of it with Acquia!
Likeliness to Recommend
What differentiates Acquia Marketing Cloud from other similar products?
We switched to Acquia a long time ago when my company was having problem with the other software they had bought for marketing. We in the marketing department had the most difficult time and now that we are here with Acquia we can say that we have gone through a lot. It is a good, advanced and qualitative software that understand and fulfills its customers and our customers’ needs as well.
What is your favorite aspect of this product?
With the help of Acquia at your company you can manage big tasks like Asset management, campaigns management, content solutions and data management with very much ease. You can also have variety of new advanced features every time they do an upgrade which I can that is quite often and not very rare. A good marketing platform with helpful features.
What do you dislike most about this product?
The login and logout are two main features to begin and end with but, they are not very robust. They seems a little less of what you might expect from your great software. Also, there is no two-step authentication or identification introduced here yet! Which seems a bit odd for a very advanced platform.
What recommendations would you give to someone considering this product?
Acquia is highly recommended to relatively large and medium sized companies due to its pricing plans. But even if you are small firm that has budget for your marketing platform go for it because you will not be disappointed and chances of your growth will be more. We can say that it will be like money spent wisely on something good.
Pros
- Trustworthy
- Efficient Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
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