Act-On Logo
Act-On Logo
Act-On Software

Act-On

Composite Score
7.8 /10
CX Score
8.1 /10
Act-On
7.8 /10

What is Act-On?

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.

Company Details


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Awards & Recognition

Act-On won the following awards in the Social Media Management - Midmarket category

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Act-On Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Act-On.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Act-On?

7% Negative
11% Neutral
82% Positive

Pros

  • Acts with Integrity
  • Effective Service
  • Respectful
  • Saves Time

Feature Ratings

Average 76

Campaign Execution

80

Social Moderation and Workflow Management

80

Dashboards and Visualization

79

Social Media Channel Integration Outbound

78

Social Post Archival

78

Social Response Management

77

Social Media Channel Integration Inbound

77

Trend Analysis

72

Sentiment Analysis

65

Vendor Capability Ratings

Average 81

Ease of Data Integration

85

Ease of Customization

84

Quality of Features

83

Breadth of Features

82

Usability and Intuitiveness

82

Business Value Created

82

Ease of IT Administration

80

Ease of Implementation

80

Product Strategy and Rate of Improvement

79

Vendor Support

78

Availability and Quality of Training

77

Act-On Reviews

Layne L.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Integrated with Microsoft Dynamics

Likeliness to Recommend

4 /10

What differentiates Act-On from other similar products?

One of the few programs that integrates with Microsoft Dynamics.

What is your favorite aspect of this product?

Tracks visitor's behavior and translates it into a scoring model

What do you dislike most about this product?

Accessing the information gathered wasn't easy enough, so it got ignored more often than not.

What recommendations would you give to someone considering this product?

The program was more of a marketing set of features with some sales features added on. It felt like the sales functionality was just an afterthought.

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Commodity Features

Sierra S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2021

Act-on is VERY user-friendly!

Likeliness to Recommend

7 /10

What differentiates Act-On from other similar products?

While some MAP's are feature-heavy, act-on providers the basics at a level that you can customize and make your own. I have used several MAP's and Act-on was the easiest to onboard, set up, and implement new programs. The platform itself is outdated, but without the fluff, it makes it very simple to navigate and use.

What is your favorite aspect of this product?

The email customization was simple to use and I made some of my favorite email campaigns using act-on.

What do you dislike most about this product?

The only reason we moved away was the cost to store our very large database was too high. We were able to beat the cost to uphold that size of our database with another company.

What recommendations would you give to someone considering this product?

Perfect for small and growing companies. May be too small for larger companies.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Rajiv C.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Good overall product with some limitations

Likeliness to Recommend

8 /10

What differentiates Act-On from other similar products?

Good tool for basic email automation and segmentation. Lacks features for more robust personalization and workflows that are typically involved in B2B marketing.

What is your favorite aspect of this product?

Email Builder tool is excellent.

What do you dislike most about this product?

Not great at workflows.

What recommendations would you give to someone considering this product?

If you're looking for a product that will solve all your marketing automation needs - this is not the best fit. This is better for smaller and more simpler workflows.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Inspires Innovation

Cons

  • Vendor's Interest First

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