Act-On Logo
Act-On Logo
Act-On Software

Act-On

Composite Score
7.8 /10
CX Score
8.1 /10
Act-On
7.8 /10

What is Act-On?

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.

Company Details


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Awards & Recognition

Act-On won the following awards in the Social Media Management - Midmarket category

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Act-On Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Act-On.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Act-On?

7% Negative
11% Neutral
82% Positive

Pros

  • Acts with Integrity
  • Effective Service
  • Respectful
  • Saves Time

Feature Ratings

Average 76

Campaign Execution

80

Social Moderation and Workflow Management

80

Dashboards and Visualization

79

Social Media Channel Integration Outbound

78

Social Post Archival

78

Social Response Management

77

Social Media Channel Integration Inbound

77

Trend Analysis

72

Sentiment Analysis

65

Vendor Capability Ratings

Average 81

Ease of Data Integration

85

Ease of Customization

84

Quality of Features

83

Breadth of Features

82

Usability and Intuitiveness

82

Business Value Created

82

Ease of IT Administration

80

Ease of Implementation

80

Product Strategy and Rate of Improvement

79

Vendor Support

78

Availability and Quality of Training

77

Act-On Reviews

Gerald G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Perfect for marketing and email automation

Likeliness to Recommend

10 /10

What differentiates Act-On from other similar products?

With Act-On, we can regularly touch prospects and customers and track their progress and active participation. It solves marketing productivity problems, helping us to create successful email campaigns. It's effortless to set up workflows, and the intelligent logic just makes sense. We have solved marketing problems and improved our campaigns thanks to Act-On, it's excellent.

What is your favorite aspect of this product?

Act-On is very useful, designed to create, manage and send effective marketing campaigns. The ability to use landing pages allows you to capture many leads. Reporting functions are integrated and easy to access and understand. Landing pages will enable me to tailor the page to whatever campaign or reason I need. The reports help me know how engaged your audience is.

What do you dislike most about this product?

It has been a program that meets all requirements; we have not had any problems with its performance so far. All the results have been positive.

What recommendations would you give to someone considering this product?

I recommend Act-On for users and businesses that want to increase engagement with their customers; they will segment them by different categories and focus on particular targets for each. Setting up and creating campaigns is easy, and you can use landing pages tailored to whatever reason you need. Act-On's customer service is exceptional; they are fast and thorough when you need help.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sergey G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Determine the marketing idea in a unique way

Likeliness to Recommend

10 /10

What differentiates Act-On from other similar products?

We have saved a lot of time in terms of monitoring and tracking social media accounts for essential clients. The strategy we use with Act-On is very successful because it has given us a step further to achieve sales and business through advertising. Digital marketing is a discipline that should be paramount in any field; we feel comfortable that we can develop great things in this area.

What is your favorite aspect of this product?

It establishes a decisive but straightforward way of performing specialized marketing work, including monitoring advertising networks or account management on digital platforms and social networks. The support is solid, and I have all the suggestions and doubts regarding the software.

What do you dislike most about this product?

It would be great if they could improve the interface a bit more.

What recommendations would you give to someone considering this product?

Taking into account the positive results of automating a marketing process with a great result, it is straightforward for me to recommend it to anyone with the precision of use. It's amazing.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

Pamela M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

The best marketing automation platform

Likeliness to Recommend

8 /10

What differentiates Act-On from other similar products?

It is an easy-to-use marketing program from start to finish, it brings together all the tools we need in a marketing automation platform, it has a great analysis and reporting system that provides brilliant information about everything that happens, we can also create and executing marketing programs quickly and easily, it has allowed me to increase our productivity by providing us with incredible functions to carry out marketing strategies, it has also improved our productivity by leading us to generate more leads and better opportunities, its functions are also very effective when handling them.

What is your favorite aspect of this product?

I like the positive impact that this tool has had on our organization, we love the analytics and the ability to download our data into richer and more specific reports for our needs, we also like the ability to connect Act-On directly to our CRM, We also liked how it has delivered positive results by automating important marketing management processes, covers everything you might want to do in a marketing automation platform, and offers key integrations that allow you to thrive, also allow the business to maximize leads. and be consistent in our follow-up activity.

What do you dislike most about this product?

The only problem that I have had with this platform is that when duplicating forms the hidden fields may not coincide randomly, it is the only inconvenience that it has presented to me so far.

What recommendations would you give to someone considering this product?

This robust and versatile tool is enriched with all the incredible automation capabilities it takes to centralize all of our digital marketing efforts, I highly recommend it.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Respectful

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