Adobe Advertising Logo
Adobe Advertising Logo
Adobe Systems

Adobe Advertising

Composite Score
7.5 /10
CX Score
7.6 /10
Category
Adobe Advertising
7.5 /10

What is Adobe Advertising?

Adobe Advertising automates, coordinates, and scales paid media buying across digital channels with tools that seamlessly connect data and experiences. With in-platform and consultancy-based reporting options, measurement with Adobe Advertising gives you the flexibility to leverage your Adobe applications as part of a holistic framework.

Company Details


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Awards & Recognition

Adobe Advertising won the following awards in the Ad Tech category

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Adobe Advertising Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Advertising.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

79 Likeliness to Recommend

89 Plan to Renew

2
Since last award

76 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Advertising?

9% Negative
6% Neutral
85% Positive

Pros

  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

Cons

  • Under Delivered

Feature Ratings

Average 81

Audience Identification

83

Advertisement Reporting

83

Role-Based Access Controls

83

Data Management Platform Capabilities

82

Advertisement Placement

81

Demand-Side Capabilities

81

Advertisement Content Curation

80

MarTech Ecosystem integration

78

Audience Segmentation

78

Supply-Side Capabilities

70

Vendor Capability Ratings

Average 79

Ease of Customization

84

Ease of Data Integration

82

Quality of Features

82

Business Value Created

81

Ease of Implementation

81

Breadth of Features

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

77

Usability and Intuitiveness

76

Ease of IT Administration

74

Vendor Support

70

Adobe Advertising Reviews

Ashley j.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

A well-known product for advertising.

Likeliness to Recommend

8 /10

What differentiates Adobe Advertising from other similar products?

You will adore this product if you love Adobe. Adobe excels in conducting research, identifying user needs, and developing tools that make your job simpler. I adore being able to use data that I import from a variety of sources to optimize the account I’m working on. The simulation tool also aids in my decision-making regarding the best approaches to optimize the account without degrading performance in other areas. Even in basic settings, I adore how simple and uncomplicated it is.

What is your favorite aspect of this product?

The media has a superb user interface, which makes navigation simple for planning campaigns and budget levels. This is what I enjoyed most about it. Includes fantastic modeling features that make it possible to plan future campaigns you wouldn’t typically conduct. The homepage is also quite user-friendly, and the default tool arrangement is ideal for launching your ambitions.

What do you dislike most about this product?

Two things, though, really annoy me. First off, Adobe advises using a budget of 20%, 30%, or less if you need to make any significant adjustments. Our business is quite dynamic, therefore being able to adapt this budget is crucial and occasionally required. Being constrained is a hindrance. The second objection is that there is no way to set a maximum CPA. This frequently results in high CPA for our efforts, which are only detected the next day.

What recommendations would you give to someone considering this product?

The tool for building a vision portfolio has a significant advantage over other solutions for the market. A predictive model for a quantity of division according to channels is another aspect that we like enough. This greatly aids in our decision-making over which channels to support and which channels or campaigns require additional attention.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
  • Saves Time

Jessica N.

  • Role: Information Technology
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

Adobe advertising cloud!

Likeliness to Recommend

8 /10

What differentiates Adobe Advertising from other similar products?

Adobe Advertising Cloud offers a user-friendly interface that is easy to use, and it is a fantastic tool for managing various internet marketing campaigns. High-level proficiency with data importation from a variety of platforms, and the technical assistance provided are wonderful and beneficial. Strong optimisation system with excellent reporting options; this utility greatly aids in saving users’ time that would otherwise be lost to manual processes.

What is your favorite aspect of this product?

Adobe Advertising Cloud is a cutting-edge product for the simple and efficient administration of online campaigns. This tool has a stylishly accessible interface with many useful features. Data import is permitted, and users can still make minor changes to the characteristics of this product. Excellent reporting capabilities are provided by Adobe Advertising Cloud, which also offers help for other members of the Adobe family. This support is among the best services ever. This optimisation-friendly instrument is simple to get used to.

What do you dislike most about this product?

Nothing to be opposed. Although I believe there are too many things to dislike, dislike is not a desirable thing. I’m not saying that one must grow to like something they don’t like, just that one must gain knowledge of it.

What recommendations would you give to someone considering this product?

Anyone can use Adobe media enhancer immediately and without any training. The professionals in digital marketing have chosen this. You can complete the task thanks to it. It’s incredibly simple to use and easy to pick up. Amazing, user-friendly product. Excellent for planning and ensuring that you offer quality material. It works well for text advertising and bid automation. You can spend more time planning, which is another advantage.

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Respectful

Cons

  • Commodity Features
  • Vendor's Interest First

Raghu V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

Outstanding platform for multiple campaigns

Likeliness to Recommend

9 /10

What differentiates Adobe Advertising from other similar products?

Adobe Advertising Cloud provides the user with clean and accessible interface and its the great solution on management or handling of different internet marking campaigns.

What is your favorite aspect of this product?

High level ability on Data Importing from various platforms and the Technical support offered its amazing and helpful one. Powerful optimization system with perfect reporting options and this tool is helping alot on saving the users time which was lost on manual processes.

What do you dislike most about this product?

I have no complaints about Adobe Advertising Cloud. The product's performance meets my expectations and satisfies me.

What recommendations would you give to someone considering this product?

Using a portfolio-based tool such as Adobe Ad Cloud can be highly advantageous if you invest a significant amount of resources into demand generation search engine advertising and have a large volume of PPC advertisements.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Generous Negotitation
  • Friendly Negotiation

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