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Adobe Advertising Logo
Adobe Systems

Adobe Advertising

Composite Score
7.6 /10
CX Score
7.7 /10
Category
Adobe Advertising
7.6 /10

What is Adobe Advertising?

Adobe Advertising automates, coordinates, and scales paid media buying across digital channels with tools that seamlessly connect data and experiences. With in-platform and consultancy-based reporting options, measurement with Adobe Advertising gives you the flexibility to leverage your Adobe applications as part of a holistic framework.

Company Details


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Awards & Recognition

Adobe Advertising won the following awards in the Ad Tech category

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Adobe Advertising Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Advertising.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

1
Since last award

90 Plan to Renew

3
Since last award

76 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Advertising?

9% Negative
5% Neutral
86% Positive

Pros

  • Performance Enhancing
  • Acts with Integrity
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 83

Audience Identification

84

Advertisement Reporting

84

Role-Based Access Controls

84

Data Management Platform Capabilities

83

Demand-Side Capabilities

82

Advertisement Placement

82

Advertisement Content Curation

81

MarTech Ecosystem integration

79

Audience Segmentation

79

Supply-Side Capabilities

72

Vendor Capability Ratings

Average 80

Ease of Customization

85

Ease of Data Integration

83

Quality of Features

83

Business Value Created

83

Ease of Implementation

82

Breadth of Features

82

Availability and Quality of Training

82

Product Strategy and Rate of Improvement

78

Usability and Intuitiveness

77

Ease of IT Administration

75

Vendor Support

72

Adobe Advertising Reviews

Raghu V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

Outstanding platform for multiple campaigns

Likeliness to Recommend

9 /10

What differentiates Adobe Advertising from other similar products?

Adobe Advertising Cloud provides the user with clean and accessible interface and its the great solution on management or handling of different internet marking campaigns.

What is your favorite aspect of this product?

High level ability on Data Importing from various platforms and the Technical support offered its amazing and helpful one. Powerful optimization system with perfect reporting options and this tool is helping alot on saving the users time which was lost on manual processes.

What do you dislike most about this product?

I have no complaints about Adobe Advertising Cloud. The product's performance meets my expectations and satisfies me.

What recommendations would you give to someone considering this product?

Using a portfolio-based tool such as Adobe Ad Cloud can be highly advantageous if you invest a significant amount of resources into demand generation search engine advertising and have a large volume of PPC advertisements.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Generous Negotitation
  • Friendly Negotiation

Michael J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

We have supercharged our program via Adobe Target.

Likeliness to Recommend

10 /10

What differentiates Adobe Advertising from other similar products?

You can easily develop personalized digital interactions with Adobe Target that generate income. While Adobe Target is only single tool in our toolbox, it is certainly the most crucial one to get us wherever we want to be as we develop an optimization-focused center of excellence.

What is your favorite aspect of this product?

Utilizing the profile script features for more sophisticated testing or when required targeting is not available out-of-the-box is possible with its powerful targeting, which extends beyond the trying to target or crowd capabilities. Although there is a slight learning curve, form-based editors are incredibly intuitive once you get the hang of them. It provides us with a user behavior analysis and a web page personalization option to adjust to and accommodate those users' wants.

What do you dislike most about this product?

Many testing tools battle with this, but I believe that what you see is actually what you get editor or visual experience composer, to use Adobe terminology could use improvement. Besides simple copy, color, and location adjustments, it's difficult to run many tests, as well as the ones that are present are sometimes awkward, if not completely broken.

What recommendations would you give to someone considering this product?

We have found this application to be a useful tool for managing all marketing activities. We suggest using this program since it enables segmentation and tracking of our domain's traffic under behavior analysis. This analysis can range from determining the number of clicks on a particular aspect to the most thorough action on our site in real time.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cynthia A.

  • Role: Public Sector
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Great collection for creating graphics for design.

Likeliness to Recommend

10 /10

What differentiates Adobe Advertising from other similar products?

Adobe Advertising Cloud platform to get provides the best design to our business because it has a wide range of plugins to make our work quicker and handy. It is the best and efficient product for designing various artworks also it has an intuitive interface and a lot of powerful features which are helping developers and this designer can easy to create a lot of designs and graphic pages

What is your favorite aspect of this product?

It helps in creating attractive and colorful icons, logos and various other intuitive artworks as well as banners for organizations. It helps the user to automate their work and add more extensions and functions into their application. This platform allows us to share our work through cloud-based tools with everyone and can also invite clients. Adobe Advertising Cloud implement has fantastic features that allow us to perform easy and editable scaling the size of the objects through resizing tools and also contains math operators to adjust attributes.

What do you dislike most about this product?

The one drawback around this implement is that if we update it into new version some of its fonts and templates it can be missing. It is heavily relying and dependent on plugins that we have to buy plugins if we want perfection in our work. We cannot be used in other operating environments and it does not have any mobile application version because it is heavy and tend to consume a lot of resources. The updating of this software causes a lot of added features to disappear and it creates difficulties when we are working with large teams.

What recommendations would you give to someone considering this product?

Adobe Advertising Cloud provide to keep constant with our designs systems because its insightful interface is very simple to create designs and we can easily customize our business in a minor way. Adobe Advertising Cloud allows us to work with complex shapes and design websites without losing any quality along this way.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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