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Adobe Systems

Adobe Campaign

Composite Score

8.9 /10

CX Score

9.1 /10

121 Reviews Write a Review

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What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

5 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

Product Impact

2021

2021 Data Quadrant Champion

2021

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

6% Neutral

94% Positive

Pros

Trustworthy
Appreciates Incumbent Status
Reliable
Includes Product Enhancements

Feature Ratings

Average 84

Email Delivery

Segmentation

Campaign Management

Text Messaging

A/B Testing

Basic Reporting and Analytics

Content Authoring

Auto-Responders

Surveys and Polling

Email Templates

Contact Database

Vendor Capability Ratings

Average 82

Breadth of Features

Business Value Created

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Also Featured in...

Marketing Automation - B2C

Score 8.9

View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Rishabh S.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Enhancing the customer experience

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

It enables customised journey across email,mobile,online and offline channels

What is your favorite aspect of this product?

Web based UI

What do you dislike most about this product?

Complex navigation

What recommendations would you give to someone considering this product?

It provides a holistic approach for marketing and helps to create unfiltered experiences across all channels

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

André M.

Role: Information Technology
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Easy to use

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

- Scalability and Flexibility: Adobe Campaign is designed to meet the needs of both small businesses and large enterprises. It offers scalability to handle large volumes of data and can be customized to fit the unique requirements of different industries and business models. - Comprehensive Customer Experience Management: Adobe Campaign is part of the Adobe Experience Cloud, offering seamless integration with other Adobe solutions like Adobe Analytics, Adobe Target, and Adobe Experience Manager. This integration enables marketers to create personalized, omni-channel experiences across the entire customer journey.

What is your favorite aspect of this product?

Many users find the comprehensive integration with other Adobe solutions to be a standout feature. This seamless integration allows for a unified approach to customer experience management across various channels, making it easier to create personalized and impactful campaigns.

What do you dislike most about this product?

Challenges with the complexity of the interface and the learning curve associated with mastering all of Adobe Campaign's features.

What recommendations would you give to someone considering this product?

- Take advantage of training resources: Adobe offers various training resources, including tutorials, webinars, and documentation. Take advantage of these resources to familiarize yourself with the platform and its capabilities. - Start with a pilot or trial: Consider starting with a pilot project or taking advantage of a trial period to test the platform and see if it meets your needs before committing to a full implementation. - Consider integration with other tools: Evaluate how Adobe Campaign integrates with your existing marketing technology stack. Seamless integration

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Javeed Akthar S.

Role: Operations
Industry: Engineering
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Best in the industry

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Standard quality

What is your favorite aspect of this product?

Cloud storage

What do you dislike most about this product?

Cost is bit high coparied to oter tools

What recommendations would you give to someone considering this product?

Go ahead but it bit costly

Pros

Effective Service
Respectful
Acts with Integrity
Over Delivered

Cons

Vendor Friendly Policies
Less Caring
Vendor's Interest First

Adobe Campaign

What is Adobe Campaign?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Adobe Campaign Ratings

88 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Campaign?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Text Messaging The capability to send messages by SMS in addition to email.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Surveys and Polling Ability to survey customers and gather feedback.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Adobe Campaign Reviews

Rishabh S.

Enhancing the customer experience

Likeliness to Recommend

Pros

André M.

Easy to use

Likeliness to Recommend

Pros

Javeed Akthar S.

Best in the industry

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Segmentation

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Email Templates

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Vendor Capability Ratings

Breadth of Features

Business Value Created

Ease of IT Administration

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Ease of Data Integration

Ease of Implementation

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