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What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
82 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Analytics
Customer Journey Modelling
Email Marketing Automation
Multivariant Testing
Marketing Master Data Management
Marketing Asset Management
Mobile Marketing Management
Marketing Project Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Quality of Features
Ease of Customization
Breadth of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Adobe Campaign Reviews

Clehome T.
- Role: Public Sector
- Industry: Transportation
- Involvement: End User of Application
Submitted Sep 2023
Great product and software, however complicated
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
The adobe campaigns are good software products however, it has its ups and downs
What is your favorite aspect of this product?
The ability to multitask and use the different features; the tutorials.
What do you dislike most about this product?
The ineffectiveness to get some tasks done and navigate through the software
What recommendations would you give to someone considering this product?
Take the time to research the software and ensure it meets your needs and organizational needs because there are different versions and the prices range. It can be complicated.
Pros
- Unique Features
- Effective Service
- Saves Time
- Respectful
Cons
- Vendor's Interest First
- Less Generous
- Under Delivered
Please tell us why you think this review should be flagged.
- Role: C-Level
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Sep 2023
Easy and reliable to use but it is a little pricey
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Operations
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Aug 2023
Packed with many features
Likeliness to Recommend
Pros
- Enables Productivity
- Unique Features
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
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