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What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
82 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Analytics
Customer Journey Modelling
Email Marketing Automation
Multivariant Testing
Marketing Master Data Management
Marketing Asset Management
Mobile Marketing Management
Marketing Project Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Quality of Features
Ease of Customization
Breadth of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Adobe Campaign Reviews
Shir H.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2025
Creating and pumping campaigns continuously
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I loved how Adobe Campaign provides supports the smooth pumping and updates of campaigns, which helps us achieve the desired targeting and motivation.
What is your favorite aspect of this product?
I love all the features of Adobe Campaign provides. It simplifies the preparation and sending of campaigns and newsletters to specific contact lists across all channels. I loved the ease of linking it to our website and social media, as the ease of customization enables us to use it as a lead capturer, targeting them directly with campaigns, which guarantees an increase in traffic. It is great that it is always able to collect important and expressive data about the effectiveness of campaigns.
What do you dislike most about this product?
It may happen that when importing a contact list, it does not appear completely, and spelling errors in the texts may not be alerted.
What recommendations would you give to someone considering this product?
Adobe Campaign provides is comprehensive with all the tools that help in finding the most effective paths that achieve better customer attraction.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Ashley R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
An intuitive platform for digital marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has allowed us to manage and use customer data centrally, allowing us to create highly personalized and segmented campaigns.
What is your favorite aspect of this product?
I love the ease of use, Adobe Campaign has helped us manage our campaigns efficiently, from planning and creation to execution and performance tracking.
What do you dislike most about this product?
Sometimes I find that the user interface can be a bit complicated and cluttered, making it difficult to navigate and perform simple tasks.
What recommendations would you give to someone considering this product?
Adobe Campaign has been a valuable tool for our marketing automation strategies. Its ability to centrally manage data, advanced analytics, and improved collaboration across teams have helped us create effective campaigns and improve customer experience. However, the user interface and limitations on report customization may be areas of improvement for the platform.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Saves Time
Please tell us why you think this review should be flagged.
Brad T.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2024
A powerful tool for Marketing strategies
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has allowed us to manage marketing campaigns across multiple channels, including email, SMS and social media, allowing us to reach our customers wherever they are.
What is your favorite aspect of this product?
Its integration with Adobe Creative Cloud has allowed us to easily create engaging visual content for our marketing campaigns, which which has improved the quality and impact of our communications.
What do you dislike most about this product?
The platform can be complex for new users, especially those who have no prior experience in marketing automation. Adobe Campaign can be expensive for growing businesses, especially those that need access to more advanced features and customization capabilities.
What recommendations would you give to someone considering this product?
Adobe Campaign has been a powerful tool for our marketing automation strategies. Its advanced customization capacity and its integration with Adobe Creative Cloud have allowed us to create highly effective and visually attractive campaigns. However, the initial learning curve and cost can be obstacles for some companies.
Pros
- Continually Improving Product
- Reliable
- Acts with Integrity
- Transparent
Please tell us why you think this review should be flagged.
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