Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

Composite Score
9.0 /10
CX Score
9.2 /10
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Category
Adobe Campaign
9.0 /10

What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

99 Plan to Renew

82 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 86

Marketing Analytics

88

Customer Journey Modelling

87

Email Marketing Automation

86

Multivariant Testing

86

Marketing Master Data Management

86

Marketing Asset Management

85

Mobile Marketing Management

85

Marketing Project Management

84

Social Media Marketing Management

84

SMS Marketing

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of Data Integration

87

Business Value Created

87

Quality of Features

85

Ease of Customization

85

Breadth of Features

85

Ease of IT Administration

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

84

Vendor Support

83

Adobe Campaign Reviews

Shir H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Creating and pumping campaigns continuously

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

I loved how Adobe Campaign provides supports the smooth pumping and updates of campaigns, which helps us achieve the desired targeting and motivation.

What is your favorite aspect of this product?

I love all the features of Adobe Campaign provides. It simplifies the preparation and sending of campaigns and newsletters to specific contact lists across all channels. I loved the ease of linking it to our website and social media, as the ease of customization enables us to use it as a lead capturer, targeting them directly with campaigns, which guarantees an increase in traffic. It is great that it is always able to collect important and expressive data about the effectiveness of campaigns.

What do you dislike most about this product?

It may happen that when importing a contact list, it does not appear completely, and spelling errors in the texts may not be alerted.

What recommendations would you give to someone considering this product?

Adobe Campaign provides is comprehensive with all the tools that help in finding the most effective paths that achieve better customer attraction.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ashley R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

An intuitive platform for digital marketing

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has allowed us to manage and use customer data centrally, allowing us to create highly personalized and segmented campaigns.

What is your favorite aspect of this product?

I love the ease of use, Adobe Campaign has helped us manage our campaigns efficiently, from planning and creation to execution and performance tracking.

What do you dislike most about this product?

Sometimes I find that the user interface can be a bit complicated and cluttered, making it difficult to navigate and perform simple tasks.

What recommendations would you give to someone considering this product?

Adobe Campaign has been a valuable tool for our marketing automation strategies. Its ability to centrally manage data, advanced analytics, and improved collaboration across teams have helped us create effective campaigns and improve customer experience. However, the user interface and limitations on report customization may be areas of improvement for the platform.

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Saves Time

Brad T.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

A powerful tool for Marketing strategies

Likeliness to Recommend

7 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has allowed us to manage marketing campaigns across multiple channels, including email, SMS and social media, allowing us to reach our customers wherever they are.

What is your favorite aspect of this product?

Its integration with Adobe Creative Cloud has allowed us to easily create engaging visual content for our marketing campaigns, which which has improved the quality and impact of our communications.

What do you dislike most about this product?

The platform can be complex for new users, especially those who have no prior experience in marketing automation. Adobe Campaign can be expensive for growing businesses, especially those that need access to more advanced features and customization capabilities.

What recommendations would you give to someone considering this product?

Adobe Campaign has been a powerful tool for our marketing automation strategies. Its advanced customization capacity and its integration with Adobe Creative Cloud have allowed us to create highly effective and visually attractive campaigns. However, the initial learning curve and cost can be obstacles for some companies.

Pros

  • Continually Improving Product
  • Reliable
  • Acts with Integrity
  • Transparent

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