Adobe Systems

Adobe Campaign

Composite Score

8.9 /10

CX Score

9.1 /10

119 Reviews Write a Review

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What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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5 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

5% Neutral

95% Positive

Pros

Trustworthy
Reliable
Appreciates Incumbent Status
Inspires Innovation

Feature Ratings

Average 84

Email Delivery

Segmentation

Text Messaging

Campaign Management

A/B Testing

Basic Reporting and Analytics

Content Authoring

Surveys and Polling

Auto-Responders

Email Templates

Dynamic Content

Vendor Capability Ratings

Average 82

Breadth of Features

Business Value Created

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Also Featured in...

Marketing Automation - B2C

Score 9.0

View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Verônica O.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Allows you to create and customize marketing emails with features from the tool itself. This integration allows for greater efficiency in the creation of campaigns and in the formation of a centralized data source with the ability to determine market segments and customer profiles to be targeted.

What is your favorite aspect of this product?

The ability to create and customize email marketing campaign material within the tool itself. This integration allows for more efficient workflow management.

What do you dislike most about this product?

So far, the tool has met my expectations.

What recommendations would you give to someone considering this product?

It is a tool that helps to promote an efficient connection with the customer through more relevant promotional emails. It is possible, through its resources, to customize the campaign material within the tool itself, which helps to centralize the workflow and contributes more efficiently to the creation and delivery of content.

Pros

Helps Innovate
Reliable
Trustworthy
Efficient Service

Vinicius D.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Efficient resources

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

It has a simple and easy-to-use interface, making it possible to customize the main page by selecting features through the drag-and-drop navigation function. It is possible to build marketing emails in a simple way and with great visual quality within the interface itself, allowing greater centralization of the workflow.

What is your favorite aspect of this product?

It is possible to generate dynamic reports and, through the information, create an integrated profile of the customers and the experience that were submitted in all the implemented campaigns. Through the reports, it is possible to choose the most efficient channel for each customer, whether by email, sms or other direct communication channels. You can also control the send interval at which each content should be triggered.

What do you dislike most about this product?

The platform met my expectations, it provides me with the main tools for daily use. It is not complete, but it meets the needs as a source to identify contacts.

What recommendations would you give to someone considering this product?

It's a great software for building marketing campaigns that enables the centralization and management of the workflow in a single tool.

Pros

Efficient Service
Helps Innovate
Continually Improving Product
Reliable

Abhishek D.

Role: Sales Marketing
Industry: Technology
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted May 2022

Fantastic product. Totally value for money

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

It has a very intuvative drag and drop feature which makes it very easy to make a draft for approval before we start the actual work. Secondly we can create multiple workflows

What do you dislike most about this product?

Non technical team members find it very difficult to learn even the basic features

What recommendations would you give to someone considering this product?

It is a good software with lot of cross platform connectivity. The template manager will help you initially to learn how to use the whole tool

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Adobe Campaign

What is Adobe Campaign?

Company Details

Book a Free Demo Today!

Awards & Recognition

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Adobe Campaign Ratings

88 Likeliness to Recommend

97 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Campaign?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Text Messaging The capability to send messages by SMS in addition to email.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Surveys and Polling Ability to survey customers and gather feedback.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Adobe Campaign Reviews

Verônica O.

Likeliness to Recommend

Pros

Vinicius D.

Efficient resources

Likeliness to Recommend

Pros

Abhishek D.

Fantastic product. Totally value for money

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Segmentation

Text Messaging

Campaign Management

A/B Testing

Basic Reporting and Analytics

Content Authoring

Surveys and Polling

Auto-Responders

Email Templates

Dynamic Content

Vendor Capability Ratings

Breadth of Features

Business Value Created

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

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Ease of Customization