In Partnership With SelectHub
What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
Max-Craig J.
- Role: Operations
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Mar 2022
Management software that allows Email automation.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I will begin with its interface. Adobe Campaign user interface is easy to use. Adobe Campaign helps users to make multi-channel selling campaigns for their customers which has Email campaigns, personalized campaigns, hybrid campaigns, and real-time campaigns. Adobe Campaign is nice in taking care of consumers’ information in addition to good for making multiple workflows, templates, email templates, integration with alternative applications, and driving several traffic to the website for generating good revenue.
What is your favorite aspect of this product?
It is widely familiar for its best-ever promoting campaigns within the market. We are able to rework the web, email, and mobile expertise of each client by tailor-made campaigns across the full network. The customization on different channels for various customers is effortless, and workflow and editing are very possible. It additionally offers us the choice of a customizable dashboard to customize it as per our desire, and all the options are going to be at our fingertips.
What do you dislike most about this product?
The tools don’t seem to be a lot of informative and don’t have any pop-up data for higher understanding;.; moreover, the client web of Adobe is additionally prolonged and not economical yet that makes leaves the customer vulnerable. The platform needs a more easy user interface, and it is discouraging for somebody who has not used it.
What recommendations would you give to someone considering this product?
Effective, customized interface software system solutions conjointly give high usability and various advantages.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Respectful
Please tell us why you think this review should be flagged.
Kiguta A.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Email marketing Made Easy With Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign makes it possible to view customer journey in a single screen. In addition, using available customer data, it's easy to create a successful marketing campaign
What is your favorite aspect of this product?
I like that the dashboard is rich in features and there is a lot of data to view regarding customer journey The software smoothens marketing thanks to use of customer data The software makes email marketing and automation easy
What do you dislike most about this product?
I can barely complain as Adobe Campaign has been more than great
What recommendations would you give to someone considering this product?
You can unlock many possibilities with Adobe Campaign. It's affordable, and houses lot's of marketing features. It also makes marketing automation easy which one more reason to use it.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Caoimhe C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
A useful tool for planning cross-channel marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
The drag-and-drop new email maker is simple to use it even for unskilled users. Processes have allowed us to more efficiently identify the proper audience by hyper-partitioning them based on a variety of variables.
What is your favorite aspect of this product?
Our emails are delivered to our clients' inboxes as a result of our Ips. Most mass emailing software does not offer this measure of influence. As a result, our engagement has increased dramatically.
What do you dislike most about this product?
We believe that working well with the application is difficult since it necessitates technical expertise that extends outside marketing.
What recommendations would you give to someone considering this product?
Adobe Campaign is just a fantastic tool with many more possibilities than other common alternatives. It has offered people more control over conversations, information, and time.
Pros
- Inspires Innovation
- Caring
- Respectful
- Fair
Please tell us why you think this review should be flagged.
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