Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.1 /10
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Adobe Campaign
8.9 /10

What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
5% Neutral
95% Positive

Pros

  • Trustworthy
  • Reliable
  • Appreciates Incumbent Status
  • Inspires Innovation

Feature Ratings

Average 84

Email Delivery

89

Segmentation

86

Text Messaging

85

Campaign Management

85

A/B Testing

84

Basic Reporting and Analytics

83

Content Authoring

83

Surveys and Polling

83

Auto-Responders

82

Email Templates

81

Dynamic Content

81

Vendor Capability Ratings

Average 82

Breadth of Features

86

Business Value Created

85

Ease of IT Administration

85

Quality of Features

84

Usability and Intuitiveness

83

Ease of Implementation

82

Ease of Data Integration

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Tarah F.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

The best in marketing campaigns.

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has file list creation, as well as file downloading and uploading. Thanks to this tool, unlike other applications I have used, it provides me with reliable solutions for targeting customers, it is a powerful tool that personalizes offers for each account. I follow up and email has become a more reliable function for marketing with Adobe. Easy to use, minimal learning curve. Ready to use templates. Analysis of customer data resulting in better planning.

What is your favorite aspect of this product?

In my role, where I also collaborate on personalized offers for clients, Adobe Campaign makes decision making faster and in real time, I can manage customer profiles more easily and also create segments for particular needs. Within my responsibilities working with my marketing team we can manage multi-channel campaigns; we market campaigns on the available platforms with an innovative but practical process. Revenue growth remains stable. It is easier to market digitally with this solution, allowing you to focus on a target audience.

What do you dislike most about this product?

-It is a bit expensive -Customer service needs improvement

What recommendations would you give to someone considering this product?

If you are a complete novice but are interested in using this tool, I recommend watching the guidance material such as tutorials and doing a little more research on how to get the most out of Adobe Campaign.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Laura M.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

An indispensable marketing ally.

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Active user community, solid consulting, recognition and reliability of the service, constant innovation, better revenue growth strategies, it leverages multiple marketing channels, impact and conversion analysis. Campaign automation in social networks is also a strength.

What is your favorite aspect of this product?

It has been an excellent help for profile segmentation, emailing, behavioral setup, SMS, among other beneficial marketing activities, making lead generation and lead growth easier. I find the workflow setup easier with Adobe Campaign than with other tools I have tried, and it is based on the criteria we provide. In general terms, it is perfect for making professional and above all customizable emails which can be adapted to creative needs, internal coding, work with agencies or partners. It manages very well the particular offers for clients, and the control panel offers tracking, it has everything you need.

What do you dislike most about this product?

I don't have frequent problems, however the trigger campaigns are not intuitive.

What recommendations would you give to someone considering this product?

If you are familiar with other Adobe products, this is perfect. And well, if you're not it's not a problem either, it doesn't require much training to use it, however having other Adobe tools makes this marketing tool even more efficient and cost effective.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Tiana M.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Fantastic Email Marketing Product

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

It has great features for organizing email marketing as compared to other similar products in my experience.

What is your favorite aspect of this product?

Launching email marketing campaign is easy using this great platform. We are able to update our customers regularly on changes on our products and new services. The user interface is flexible and easy to learn how it operates.

What do you dislike most about this product?

I have not disliked anything from the operation of this great platform.

What recommendations would you give to someone considering this product?

Email Campaigning can easily be tackled with the use of this great platform in any business enterprise.

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Client Friendly Policies

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