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Adobe Systems

Adobe Experience Cloud

Composite Score

8.6 /10

CX Score

8.8 /10

165 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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Strategy and Innovation
Service Experience

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

Service Experience
Product Impact

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

93 Plan to Renew

4
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

3% Neutral

95% Positive

Pros

Enables Productivity
Respectful
Continually Improving Product
Inspires Innovation

Feature Ratings

Average 84

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Vendor Capability Ratings

Average 80

Business Value Created

Quality of Features

Ease of Implementation

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Adobe Experience Cloud Reviews

Susan D.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2021

Features Impress but Pricey!

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Cloud from other similar products?

The features/options are incomparable by any other competitor.

What is your favorite aspect of this product?

The easy look and feel of the programs and how they work together. Very encompassing.

What do you dislike most about this product?

The price is steep, but again, it's worth it.

What recommendations would you give to someone considering this product?

If you don't use this daily or it's not crucial to your business, it might not be worth it.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Sarah T.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Great marketing platform

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe gives us a platform where we can market our products with its rich features effectively. It enables us to expand our reach of clients and manage all our social media platforms. It has great automation tools that our salespeople enjoy using to target clients. It has solved most of the sales team challenge and ensured all our marketing channels are flowing smoothly.One it strengths is the vast features it has ,flexibility and integration with third party tools.It has given us the chance to grow and win more clients.

What is your favorite aspect of this product?

It is the best for marketing campaigns and developing designs for campaigns from scratch. It has enabled us to bring ideas into existnace. It is basically a tool for everything and has hleped us market all our products and reach more clients.Its features like lead management , email marketing and client base marketing have helped us thrive as a business. Not forgeting the markting automation tool that saves time for us and simplifies workflow process to execute effective and successful campaigns.

What do you dislike most about this product?

It has great marketing features the only thing i ca say it might overwhelm small organizations with the cost of the software. It is costly to them and maintaing it might be a problem.

What recommendations would you give to someone considering this product?

Wow. It is a great marketing platfrom to help bsess increase sales and win more clients.I t is easy to use and not complicated even for inexperienced users. It is the best tool for organizations to adopt to use to create attractive marketing campaigns that will bring their business to stay on top of their competitors.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Unique Features

Daksh S.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2021

Has a lot of features

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe provides many services itself which complement marketing cloud very well like Adobe suite. It also has a simple interface and the learning curve is not very high for many of its features.

What is your favorite aspect of this product?

It has a really good targeting system and mostly targets people that are interested in buying a specific product,leading to high selling rate. Its customer support is also very responsive and very helpful.

What do you dislike most about this product?

It is costlier than its competitors.Its implementation is lengthy,long and complicated. It is also tough to integrate it with social media.

What recommendations would you give to someone considering this product?

I would highly recommend it to large business owners but not the small one due to its high costs. Except the costs,it is very good for email marketing.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

85 Likeliness to Recommend

1 Since last award

93 Plan to Renew

4 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Susan D.

Features Impress but Pricey!

Likeliness to Recommend

Pros

Sarah T.

Great marketing platform

Likeliness to Recommend

Pros

Daksh S.

Has a lot of features

Likeliness to Recommend

Pros

1
Since last award

4
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Implementation

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support