Adobe Systems

Adobe Experience Cloud

Composite Score

8.4 /10

CX Score

8.7 /10

161 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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1 Top Rated Capabilities

0 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

4
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

3% Neutral

95% Positive

Pros

Respectful
Enables Productivity
Continually Improving Product
Inspires Innovation

Feature Ratings

Average 84

Marketing Analytics

Advanced Campaign Management

Email Marketing Automation

Marketing Asset Management

Social Media Marketing Management

Marketing Operations Management

Community Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 81

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Adobe Experience Cloud Reviews

juan antonio c.

Role: Finance
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2021

Adobe Marketing Cloud Improve your campaigns.

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe Marketing Cloud helps to know perfectly the clients that the company has as well as potential future clients, it is great what this platform can do, the most remarkable thing is the leap in quality that it gives to your company at the time of making advertising campaigns, it is excellent.

What is your favorite aspect of this product?

Customer tracking and personalized campaigns are the most important aspects of Adobe Marketing Cloud, plus all the data is stored in one place, which makes you trust the platform more. Has unique benefits that allow you to create personal customer experiences.

What do you dislike most about this product?

Adobe Marketing Cloud has fulfilled everything I have needed, it is excellent, in addition the customer service has guided me when I have needed it, this platform is perfect and has no errors.

What recommendations would you give to someone considering this product?

If you want to improve your advertising campaigns and know everything related to your customers in depth, you should use Adobe Marketing Cloud, this platform is special and will help to considerably improve your company.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Victor S.

Role: C-Level
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Easy to Use

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Cloud from other similar products?

Software intergration into other Adobe Products

What is your favorite aspect of this product?

It's total capabilities

What do you dislike most about this product?

I do not dislike anything about this product

What recommendations would you give to someone considering this product?

Fully understand it's capabilities, before using

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Janet L.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Quite excellent simple marketing Package.

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Email marketing easy of Automation and even the marketing analytics.

What is your favorite aspect of this product?

The effective multiple channel integration support and the management ability.

What do you dislike most about this product?

Dislike i got non, The software its helpful.

What recommendations would you give to someone considering this product?

Clear and straightforward interface with all the marketing management features and the initial set up is also very easy process.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

86 Likeliness to Recommend

93 Plan to Renew

4 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

juan antonio c.

Adobe Marketing Cloud Improve your campaigns.

Likeliness to Recommend

Pros

Victor S.

Easy to Use

Likeliness to Recommend

Pros

Janet L.

Quite excellent simple marketing Package.

Likeliness to Recommend

Pros

4
Since last award

1
Since last award

Feature Ratings

Marketing Analytics

Advanced Campaign Management

Email Marketing Automation

Marketing Asset Management

Social Media Marketing Management

Marketing Operations Management

Community Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Ease of Data Integration

Vendor Support