Adobe Experience Cloud Logo
Adobe Experience Cloud Logo
Adobe Systems

Adobe Experience Cloud

Composite Score
8.4 /10
CX Score
8.7 /10
Category
Adobe Experience Cloud
8.4 /10

What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details


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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

4
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative
3% Neutral
95% Positive

Pros

  • Respectful
  • Enables Productivity
  • Continually Improving Product
  • Inspires Innovation

Feature Ratings

Average 84

Marketing Analytics

86

Advanced Campaign Management

86

Email Marketing Automation

84

Marketing Asset Management

84

Social Media Marketing Management

84

Marketing Operations Management

84

Community Marketing Management

83

Marketing Workflow Management

83

Advanced Data Segmentation

82

Multi Channel Integration

81

Mobile Marketing Management

81

Vendor Capability Ratings

Average 81

Business Value Created

83

Product Strategy and Rate of Improvement

82

Quality of Features

82

Ease of Implementation

82

Usability and Intuitiveness

81

Breadth of Features

81

Ease of Customization

81

Ease of IT Administration

80

Availability and Quality of Training

80

Ease of Data Integration

80

Vendor Support

78

Adobe Experience Cloud Reviews

Anupama K.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2020

Robust integrations and seamless workflows

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

It provides robust integrations and seamless workflows across content composition, marketing execution, and data for advanced client experience.

What is your favorite aspect of this product?

It helps different business challenges, from understanding client inclinations while utilizing a web based business site to reacting to a computerized showcasing effort, messages, or web-based social networking effort. Adobe Marketing Cloud gives a lot of various kinds of utilizations that can be coordinated to get a 360-degree perspective on your clients.

What do you dislike most about this product?

Adobe Marketing Cloud is genuinely costly contrasted with a portion of different tools out there. The expectation to learn and adapt with Adobe Marketing Cloud is genuinely steep. At the point when we welcome on new staff that will work straightforwardly with the tool, it can take a long time until they are up to speed.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud is fit well for huge associations with a need to make and comprehend end-to-end digital marketing content and campaigns. It is less suitable for small associations who might not have enough highlights and clients to oversee, since cost could be a test for small companies.

Pros

  • Saves Time
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Sophia J.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2020

Amazing online marketing and email automation

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Forms a solution team with all the adobe programs that other programs do not achieve, adobe campaing, adobe analytic etc that together achieve to optimize the productivity and efficiency in the work done, integrating these solutions you can satisfy the client needs in a sophisticated way, Search clients, and make a client portfolio online, send mass advertising, make beautiful advertising campaigns and send them through the cloud with amazon web services.

What is your favorite aspect of this product?

One of the characteristics that I like the most of this product are its tools to make an advertising a success, adobe is characterized by aspects of modifying the public, photos, documents, styles with the most vivid and expressive colors at the time, and the way the user wants, with this program you can complete your work with the automation of marketing in all its aspects.

What do you dislike most about this product?

Has a rather cumbersome learning curve that makes its functionality something that the user sometimes does not understand to take full advantage of it, besides not having enough ways to make learning fun and easy to handle.

What recommendations would you give to someone considering this product?

my recommendation is directed to those users who wish to take advantage of all the aspects of adobe, this is an excellent tool to be able to integrate its kindness, we cannot ignore the great potential that it has to carry out successful campaigns and that all can see our works in a clean and ordered way.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Efficient Service

Gabriela t.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2020

excellent software and powerful tool

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe Marketing Cloud is used by several divisions that cover almost the entire organization. It helps multiple business challenges, from understanding customer preferences while using an e-commerce website to responding to a digital marketing campaign, emails, or social media campaign. Adobe Marketing Cloud provides a lot of different types of applications that can be integrated to get a 360-degree view of your customers.

What is your favorite aspect of this product?

Adobe Marketing Cloud provides robust capabilities and applications that help you better run digital marketing campaigns, manage content, and understand a vision.

What do you dislike most about this product?

Customer service could be improved for smaller customers. Adobe Marketing Cloud provides great support for most of your customers, however, it may not work well enough for smaller interactions.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud is suitable for large organizations with the need to create and understand end-to-end digital marketing campaigns and content. It is less appropriate for smaller organizations that may not have enough features and customers to manage, as price could be a challenge for smaller organizations.

Pros

  • Continually Improving Product
  • Helps Innovate
  • Reliable
  • Performance Enhancing