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Adobe Systems

Adobe Experience Cloud

Composite Score

8.6 /10

CX Score

8.8 /10

165 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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Strategy and Innovation
Service Experience

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

Service Experience
Product Impact

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

93 Plan to Renew

4
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

3% Neutral

95% Positive

Pros

Enables Productivity
Respectful
Continually Improving Product
Inspires Innovation

Feature Ratings

Average 84

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Vendor Capability Ratings

Average 80

Business Value Created

Quality of Features

Ease of Implementation

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Adobe Experience Cloud Reviews

Gabriela t.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2020

excellent software and powerful tool

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe Marketing Cloud is used by several divisions that cover almost the entire organization. It helps multiple business challenges, from understanding customer preferences while using an e-commerce website to responding to a digital marketing campaign, emails, or social media campaign. Adobe Marketing Cloud provides a lot of different types of applications that can be integrated to get a 360-degree view of your customers.

What is your favorite aspect of this product?

Adobe Marketing Cloud provides robust capabilities and applications that help you better run digital marketing campaigns, manage content, and understand a vision.

What do you dislike most about this product?

Customer service could be improved for smaller customers. Adobe Marketing Cloud provides great support for most of your customers, however, it may not work well enough for smaller interactions.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud is suitable for large organizations with the need to create and understand end-to-end digital marketing campaigns and content. It is less appropriate for smaller organizations that may not have enough features and customers to manage, as price could be a challenge for smaller organizations.

Pros

Continually Improving Product
Helps Innovate
Reliable
Performance Enhancing

David H.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2020

Muy buen producto

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

None this product is unique and has very good functions

What is your favorite aspect of this product?

It is very fast in its appearance

What do you dislike most about this product?

It is very expensive and sometimes very slow

What recommendations would you give to someone considering this product?

Very good software and highly recommended

Pros

Continually Improving Product
Enables Productivity
Reliable
Unique Features

Kassey M.

Role: C-Level
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2021

Amazing product! Game changer

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Deeper ability to help set you apart from your competitors

What is your favorite aspect of this product?

Once you know how to use it, there is a simple almost intuitive way about it.

What do you dislike most about this product?

Early into implementation it was a difficult transition, but within a week or five it became the new norm

What recommendations would you give to someone considering this product?

It is worth the financial and time investment. It will help you to stand out from the crowd in very creative ways. Your only limit is you imagination

Pros

Unique Features
Efficient Service
Effective Service
Caring

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

85 Likeliness to Recommend

1 Since last award

93 Plan to Renew

4 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Gabriela t.

excellent software and powerful tool

Likeliness to Recommend

Pros

David H.

Muy buen producto

Likeliness to Recommend

Pros

Kassey M.

Amazing product! Game changer

Likeliness to Recommend

Pros

1
Since last award

4
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Implementation

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support