Adobe Systems

Adobe Experience Cloud

Composite Score

8.4 /10

CX Score

8.7 /10

161 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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1 Top Rated Capabilities

0 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

4
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

3% Neutral

95% Positive

Pros

Respectful
Enables Productivity
Continually Improving Product
Inspires Innovation

Feature Ratings

Average 84

Marketing Analytics

Advanced Campaign Management

Email Marketing Automation

Marketing Asset Management

Social Media Marketing Management

Marketing Operations Management

Community Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 81

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Adobe Experience Cloud Reviews

Carrie K.

Role: Human Resources
Industry: Recreation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2020

Great Forward-Thinking Solution that’s East to Use

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

It’s more effective and efficient and creative. More forward thinking. Easier for the end user. Simple yet complex

What is your favorite aspect of this product?

The ability to run great reportd

What do you dislike most about this product?

There’s quite a few steps involved but that may be unavoidable

What recommendations would you give to someone considering this product?

Do your research and read the reviews. See if zaps e would let you test it for free.

Pros

Reliable
Effective Service
Saves Time
Security Protects

Cons

Under Delivered

Kathryn I.

Role: Sales Marketing
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2020

Great product. Easy to use, variety of features.

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Organized suite of products and features unlike others.

What is your favorite aspect of this product?

Easy to use.

What do you dislike most about this product?

I actually love all the features.

What recommendations would you give to someone considering this product?

Do your research and make sure you ask input from not just leadership, but those on the team using this.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Saul S.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2020

Service born to make a difference.

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

I consider that Adobe Marketing Cloud is a service that was born to help its users to grow their business, since it is of high functionality and its system is very complete to be able to make a good development in the area of the marketing. Also a difference of this service of others is that this platform counts on a curve of learning quite elevated and this is due to the completeness that is its system, since other similar services can be of easier use but it is due to that they are very basic, really with this platform it is possible to be known very fast improvements.

What is your favorite aspect of this product?

I love working with Adobe Marketing Cloud because it is a service that allows us to manage our campaigns from different social networks, emails, web ads among others. Its high customization that allows us to perform in each campaign is a factor that I must mention because it completely satisfies the needs of its users to develop campaigns with very complete designs, with Adobe Marketing is very easy to measure the progress of each campaign implemented, because it provides very complete reports that allow us to know the number of people who have seen the campaigns and even the success obtained, personally I think that in the time I've been working with this software I have been able to get a real quality service.

What do you dislike most about this product?

There have been times when we are working with Adobe Marketing Cloud and I have been able to observe that their system presents small delays or slowness in its operation, personally it is a factor that I do not consider at all worrying but if it causes some discomfort at the time of working, to be able to implement this service in a company it is necessary to have an ample budget, since its cost is high but once the growth of the marketing that it offers to a company can be visualized it is worth paying its cost.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud is a very good service to implement if you have a good budget, because it is a very complete service and provides high comfort to its users, despite being an expensive service its high performance compensates its cost, personally I can guarantee that people who acquire this service for their organization will not have any kind of inconvenience and the quality you get for marketing is excellent, really this platform is very convenient to acquire.

Pros

Enables Productivity
Performance Enhancing
Unique Features
Efficient Service

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

86 Likeliness to Recommend

93 Plan to Renew

4 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Carrie K.

Great Forward-Thinking Solution that’s East to Use

Likeliness to Recommend

Pros

Cons

Kathryn I.

Great product. Easy to use, variety of features.

Likeliness to Recommend

Pros

Saul S.

Service born to make a difference.

Likeliness to Recommend

Pros

4
Since last award

1
Since last award

Feature Ratings

Marketing Analytics

Advanced Campaign Management

Email Marketing Automation

Marketing Asset Management

Social Media Marketing Management

Marketing Operations Management

Community Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Ease of Data Integration

Vendor Support