Adobe Systems

Adobe Experience Cloud

Composite Score

8.4 /10

CX Score

8.7 /10

155 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

4% Neutral

94% Positive

Pros

Respectful
Enables Productivity
Inspires Innovation
Continually Improving Product

Feature Ratings

Average 84

Marketing Analytics

Advanced Campaign Management

Social Media Marketing Management

Email Marketing Automation

Marketing Asset Management

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 82

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

Vendor Support

Ease of Data Integration

Adobe Experience Cloud Reviews

Jay R.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

For the Modern Marketer

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Robust AI-driven insights make it a powerhouse for delivering personalized, omnichannel campaigns

What is your favorite aspect of this product?

we used it to identify a significant drop-off in our funnel after the first email in a sequence. Fixing that issue improved our conversion rate by 30%.

What do you dislike most about this product?

While it’s powerful, onboarding a team takes significant time and resources

What recommendations would you give to someone considering this product?

Adobe Experience Cloud is unmatched. However, approach it with a phased implementation strategy—start with the tools you need most and gradually expand.

Pros

Continually Improving Product
Reliable
Enables Productivity
Efficient Service

Courtney M.

Role: Sales Marketing
Industry: Insurance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

"Improve your company's marketing."

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Cloud from other similar products?

It allows our marketing teams to perform and create a live and custom dashboard which help us to gain deep insights and define data-driven strategies.

What is your favorite aspect of this product?

The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced.

What do you dislike most about this product?

They are not transparent in their pricing per customer.

What recommendations would you give to someone considering this product?

It is for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Miriam C.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Experience cloud from an analyst's perspective

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

The smooth connection with adobe Analytics, Adobe Campaign, adobe target, and Adobe audience Manager

What is your favorite aspect of this product?

The visualization capabilities allow us to make data-driven decisions effectively. Option to create customized reports and dashboards

What do you dislike most about this product?

Navigating through the various features and settings can be overwhelming initially.

What recommendations would you give to someone considering this product?

During our initial adoption, a thorough training program helped our team grasp the various tools' functionalities. Consider it too.

Pros

Respectful
Fair
Continually Improving Product
Trustworthy

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

86 Likeliness to Recommend

97 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Adobe Experience Cloud Reviews

Jay R.

For the Modern Marketer

Likeliness to Recommend

Pros

Courtney M.

"Improve your company's marketing."

Likeliness to Recommend

Pros

Miriam C.

Experience cloud from an analyst's perspective

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

Feature Ratings

Marketing Analytics

Advanced Campaign Management

Social Media Marketing Management

Email Marketing Automation

Marketing Asset Management

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

Vendor Support

Ease of Data Integration