Adobe Systems

Adobe Experience Cloud

Composite Score

8.4 /10

CX Score

8.7 /10

155 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

4% Neutral

94% Positive

Pros

Respectful
Enables Productivity
Inspires Innovation
Continually Improving Product

Feature Ratings

Average 84

Marketing Analytics

Advanced Campaign Management

Social Media Marketing Management

Email Marketing Automation

Marketing Asset Management

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 82

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

Vendor Support

Ease of Data Integration

Adobe Experience Cloud Reviews

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jun 2022

Fantastic Product!

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Reliable
Efficient Service
Effective Service

Akari E.

Role: Industry Specific Role
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Adobe Experience Cloud - The Marketing Genie

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe is one of the greatest marketing platforms you can come across. Thanks to my company I am able to use it and I must say that the experience is incredible. Adobe Experience Cloud is a big and reputable name when it comes to content marketing and advertising. We have switched to the experience cloud and the luxurious feeling our marketing has been feeling is marvelous. This is wonderful for marketing a product on a multi-channel platform. Another great thing about Adobe cloud is its customization. We can customize our content according to our needs.

What is your favorite aspect of this product?

You get to have multiple ways to get your content out in the competitive market. We can get our hands on helpful insights and analytics are at our fingertips. It can give you all types of material as well as approach for marketing be it email marketing, campaigns, social marketing or anything else. It is a pro.

What do you dislike most about this product?

It literally costs you a fortune. I will not say that it is not worth the money but the price they charge you per person is quite high. There is no doubt in their capabilities but it seems like it is made just for elites. If you are a small company just forget about it! I work in a big firm and they can afford the price for their marketing but I am not very sure if a small company can go for it.

What recommendations would you give to someone considering this product?

If you have money in your pocket do not hesitate even for a bit. This will be an incredible addition to your company. It levels up the marketing game and hey, we should all face it, marketing is what gets you recognized in today’s tough digital world.

Pros

Continually Improving Product
Reliable
Trustworthy
Unique Features

Alice R.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

A good product that might not value the price

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

The company's products and services team members has demonstrated great adaption as well as an improvement in productivity and outreach in marketing strategies generated using this system.

What is your favorite aspect of this product?

The intriguing aspect concerning Adobe Experience Cloud has been that it enables users to reach a big target group with its diverse set of services. It allows us to run email marketing to our customers and keep them updated when we have important details to give.

What do you dislike most about this product?

For novice users, the product's learning curve might be steeper in some circumstances, however, that's not really important.

What recommendations would you give to someone considering this product?

Adobe Experience Cloud expands the capabilities of market engagement and analytics products, enabling it much simpler to develop new and improved customer services.

Pros

Inspires Innovation
Saves Time
Respectful
Helps Innovate

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

86 Likeliness to Recommend

97 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Adobe Experience Cloud Reviews

Fantastic Product!

Likeliness to Recommend

Pros

Akari E.

Adobe Experience Cloud - The Marketing Genie

Likeliness to Recommend

Pros

Alice R.

A good product that might not value the price

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

Feature Ratings

Marketing Analytics

Advanced Campaign Management

Social Media Marketing Management

Email Marketing Automation

Marketing Asset Management

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

Vendor Support

Ease of Data Integration