

What is Adobe Experience Cloud?
Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
4
Since last award
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Experience Cloud?
Pros
- Respectful
- Enables Productivity
- Continually Improving Product
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Analytics
Advanced Campaign Management
Email Marketing Automation
Marketing Asset Management
Social Media Marketing Management
Marketing Operations Management
Community Marketing Management
Marketing Workflow Management
Advanced Data Segmentation
Multi Channel Integration
Mobile Marketing Management
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Breadth of Features
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Ease of Data Integration
Vendor Support
Adobe Experience Cloud Reviews
Sarah T.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Great marketing platform
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
Adobe gives us a platform where we can market our products with its rich features effectively. It enables us to expand our reach of clients and manage all our social media platforms. It has great automation tools that our salespeople enjoy using to target clients. It has solved most of the sales team challenge and ensured all our marketing channels are flowing smoothly.One it strengths is the vast features it has ,flexibility and integration with third party tools.It has given us the chance to grow and win more clients.
What is your favorite aspect of this product?
It is the best for marketing campaigns and developing designs for campaigns from scratch. It has enabled us to bring ideas into existnace. It is basically a tool for everything and has hleped us market all our products and reach more clients.Its features like lead management , email marketing and client base marketing have helped us thrive as a business. Not forgeting the markting automation tool that saves time for us and simplifies workflow process to execute effective and successful campaigns.
What do you dislike most about this product?
It has great marketing features the only thing i ca say it might overwhelm small organizations with the cost of the software. It is costly to them and maintaing it might be a problem.
What recommendations would you give to someone considering this product?
Wow. It is a great marketing platfrom to help bsess increase sales and win more clients.I t is easy to use and not complicated even for inexperienced users. It is the best tool for organizations to adopt to use to create attractive marketing campaigns that will bring their business to stay on top of their competitors.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.

Daksh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2021
Has a lot of features
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
Adobe provides many services itself which complement marketing cloud very well like Adobe suite. It also has a simple interface and the learning curve is not very high for many of its features.
What is your favorite aspect of this product?
It has a really good targeting system and mostly targets people that are interested in buying a specific product,leading to high selling rate. Its customer support is also very responsive and very helpful.
What do you dislike most about this product?
It is costlier than its competitors.Its implementation is lengthy,long and complicated. It is also tough to integrate it with social media.
What recommendations would you give to someone considering this product?
I would highly recommend it to large business owners but not the small one due to its high costs. Except the costs,it is very good for email marketing.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Sthefany B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Apr 2021
Increase the productivity of your company
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
Adobe Marketing Cloud provides a set of tools that allow you to create a personalized experience for all customers. It allows creating very defined consumer segments to be able to design advertising campaigns more adapted to the interests or needs of the clients. This makes it much easier to get their attention and reach the end goal. Personalize interactions and connect with customers via email, mobile devices, social media, ads, and the web, all from the cloud and with a single platform.
What is your favorite aspect of this product?
It has a simple to use interface. It has various communication channels, from emails, sms to push notifications, also passing through the web environment and advertising spaces. It facilitates the customization of segmentations in a simple and fast way, from a whole series of programmed actions to welcome the new user, or sending satisfaction surveys at the right time. It has a fast search engine that comes with many functions and is managed through easy-to-use control panels, planning each interaction during and through the entire life cycle of the consumer or user.
What do you dislike most about this product?
It is necessary to incorporate more documentation to make the most of its functions and it is necessary to evaluate the cost in relation to the results obtained in the organization.
What recommendations would you give to someone considering this product?
Adobe Marketing Cloud allows you to manage a large volume of data, both from its own sources and from other partners, and makes it easier to complete the information we have about our users at a much deeper level than any other program of these characteristics. I recommend its implementation.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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