Adobe Experience Cloud Logo
Adobe Experience Cloud Logo
Adobe Systems

Adobe Experience Cloud

Composite Score
8.4 /10
CX Score
8.7 /10
Category
Adobe Experience Cloud
8.4 /10

What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details


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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Enables Productivity
  • Inspires Innovation
  • Continually Improving Product

Feature Ratings

Average 84

Marketing Analytics

87

Advanced Campaign Management

86

Social Media Marketing Management

84

Email Marketing Automation

84

Marketing Asset Management

84

Community Marketing Management

83

Marketing Workflow Management

83

Marketing Operations Management

83

Advanced Data Segmentation

82

Multi Channel Integration

82

Mobile Marketing Management

81

Vendor Capability Ratings

Average 82

Business Value Created

85

Product Strategy and Rate of Improvement

83

Breadth of Features

82

Quality of Features

82

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Implementation

81

Ease of Customization

81

Usability and Intuitiveness

81

Vendor Support

80

Ease of Data Integration

79

Adobe Experience Cloud Reviews

Patrick W.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2020

Robust digital marketing tool

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe Marketing Cloud has tons of powerful features to help organizations deliver effective campaigns that are relevant to their clients such as Marketing automation,A/B testing,Social insights and Real time digital analytics.

What is your favorite aspect of this product?

Easy to customize content to suite different types of clients to deliver a personalized experience.With Adobe offering Social insights we have been able to improve our social marketing performance.Real time analytics has enabled us to understand our clients needs and wants.It also has reduced our workload using the marketing automation tool.

What do you dislike most about this product?

There is a high learning curve in some features.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud fits well organization in need of understanding their digital content and campaigns.Its not suited for small organization as the pricing plan can be costly to them.

Pros

  • Efficient Service
  • Effective Service
  • Helps Innovate
  • Continually Improving Product

Allan M.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2020

Good for email marketing

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe Marketing Cloud comes at a cheap price compared to other similar products.

What is your favorite aspect of this product?

My favorite aspect of this product is email marketing which allows one to send customized emails to the selected customers.

What do you dislike most about this product?

Its not much of a dislike but the support should be fast to respond to clients issues especially when there is a bug.

What recommendations would you give to someone considering this product?

I would recommend this product to marketers who would love to avoid resembling advertising from competitors

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Anupama K.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2020

Robust integrations and seamless workflows

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

It provides robust integrations and seamless workflows across content composition, marketing execution, and data for advanced client experience.

What is your favorite aspect of this product?

It helps different business challenges, from understanding client inclinations while utilizing a web based business site to reacting to a computerized showcasing effort, messages, or web-based social networking effort. Adobe Marketing Cloud gives a lot of various kinds of utilizations that can be coordinated to get a 360-degree perspective on your clients.

What do you dislike most about this product?

Adobe Marketing Cloud is genuinely costly contrasted with a portion of different tools out there. The expectation to learn and adapt with Adobe Marketing Cloud is genuinely steep. At the point when we welcome on new staff that will work straightforwardly with the tool, it can take a long time until they are up to speed.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud is fit well for huge associations with a need to make and comprehend end-to-end digital marketing content and campaigns. It is less suitable for small associations who might not have enough highlights and clients to oversee, since cost could be a test for small companies.

Pros

  • Saves Time
  • Helps Innovate
  • Continually Improving Product
  • Reliable