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Adobe Systems

Adobe Experience Cloud

Composite Score

8.6 /10

CX Score

8.8 /10

165 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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Strategy and Innovation
Service Experience

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

Service Experience
Product Impact

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

93 Plan to Renew

4
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

3% Neutral

95% Positive

Pros

Enables Productivity
Respectful
Continually Improving Product
Inspires Innovation

Feature Ratings

Average 84

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Vendor Capability Ratings

Average 80

Business Value Created

Quality of Features

Ease of Implementation

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Adobe Experience Cloud Reviews

Jake E.

Role: Information Technology
Industry: Education
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2020

Worth the trouble

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

We used this for tracking donor contact during our recent campaign and it did everything we needed

What is your favorite aspect of this product?

can do everything you need to do in terms of tracking contacts

What do you dislike most about this product?

we had some struggles on the technical side during implementation

What recommendations would you give to someone considering this product?

very good product for tracking donor/customer contacts during a campaign i hear good things from our stewardship people

Pros

Enables Productivity
Unique Features
Inspires Innovation
Respectful

Carrie K.

Role: Human Resources
Industry: Recreation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2020

Great Forward-Thinking Solution that’s East to Use

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

It’s more effective and efficient and creative. More forward thinking. Easier for the end user. Simple yet complex

What is your favorite aspect of this product?

The ability to run great reportd

What do you dislike most about this product?

There’s quite a few steps involved but that may be unavoidable

What recommendations would you give to someone considering this product?

Do your research and read the reviews. See if zaps e would let you test it for free.

Pros

Reliable
Effective Service
Saves Time
Security Protects

Cons

Under Delivered

Kathryn I.

Role: Sales Marketing
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2020

Great product. Easy to use, variety of features.

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Organized suite of products and features unlike others.

What is your favorite aspect of this product?

Easy to use.

What do you dislike most about this product?

I actually love all the features.

What recommendations would you give to someone considering this product?

Do your research and make sure you ask input from not just leadership, but those on the team using this.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

85 Likeliness to Recommend

1 Since last award

93 Plan to Renew

4 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Jake E.

Worth the trouble

Likeliness to Recommend

Pros

Carrie K.

Great Forward-Thinking Solution that’s East to Use

Likeliness to Recommend

Pros

Cons

Kathryn I.

Great product. Easy to use, variety of features.

Likeliness to Recommend

Pros

1
Since last award

4
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Implementation

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support