Adobe Systems

Adobe Experience Cloud

Composite Score

8.4 /10

CX Score

8.7 /10

161 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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1 Top Rated Capabilities

0 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

4
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

3% Neutral

95% Positive

Pros

Respectful
Enables Productivity
Continually Improving Product
Inspires Innovation

Feature Ratings

Average 84

Marketing Analytics

Advanced Campaign Management

Email Marketing Automation

Marketing Asset Management

Social Media Marketing Management

Marketing Operations Management

Community Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 81

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Adobe Experience Cloud Reviews

Mellisa Andry P.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Best Analytic Tool for Digital Marketers!

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe offers a full marketing automation platform as well as a marketing operations platform. Adobe can handle anything from email sends to taking care of programs, and triggered web content to overall scoring and routing. So many tools on the market are designed for ease of use while lacking key features. Adobe provides all of the capabilities required for marketing activities. It also provides relevant web analytics with comprehensive reports that meet client’s needs and makes recommendations to improve marketing campaigns efficiently.

What is your favorite aspect of this product?

Once I understand the reasoning, the processes of setting up emails and automating campaigns are simple. Adobe allows me to add numerous filters and triggers to let me automate practically everything. I appreciate how the folders and files are organized; it makes it simple to understand and use. I particularly enjoy the ability to segment email and landing page content using the dynamic content option, which allowed me to provide different types of materials to my audience based on nations, product types, and so on.

What do you dislike most about this product?

Adobe is more difficult to compete with because of its advanced technology. There is also a learning curve to get the most out of Adobe. The landing page builder is ineffective. I design my landing pages directly on my website, which is nearly useless. Email design/builder can be challenging and not always intuitive. The ad management tool is a little difficult to use.

What recommendations would you give to someone considering this product?

Experience Manager is a powerful tool that is most likely most effective at the enterprise level. Users can organize their graphic elements individually by plugging in the asset library separately, and the library connects easily for use on pages. The tagging feature is also very powerful, allowing users to create dynamic pages on the fly using tags.

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Efficient Service

Nishant G.

Role: Sales Marketing
Industry: Insurance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Destination for your personal/professional work

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

It's seamless integration of data

What is your favorite aspect of this product?

It's vast file support and conversion types, along with AI assistant

What do you dislike most about this product?

It's loading time sometimes quite long and pop-ups

What recommendations would you give to someone considering this product?

Go for it, have an experience for a good amount of time

Pros

Reliable
Trustworthy
Unique Features
Efficient Service

Adetutu A.

Role: Industry Specific Role
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

The platform can be expensive

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Creative power, AI integration, and seamless ecosystem

What is your favorite aspect of this product?

Its seamless integration with Adobe Creative Cloud

What do you dislike most about this product?

Its complexity and steep learning curve

What recommendations would you give to someone considering this product?

It is ideal for large enterprises or companies with complex marketing needs

Pros

Appreciates Incumbent Status
Reliable
Performance Enhancing
Enables Productivity

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

86 Likeliness to Recommend

93 Plan to Renew

4 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Mellisa Andry P.

Best Analytic Tool for Digital Marketers!

Likeliness to Recommend

Pros

Nishant G.

Destination for your personal/professional work

Likeliness to Recommend

Pros

Adetutu A.

The platform can be expensive

Likeliness to Recommend

Pros

4
Since last award

1
Since last award

Feature Ratings

Marketing Analytics

Advanced Campaign Management

Email Marketing Automation

Marketing Asset Management

Social Media Marketing Management

Marketing Operations Management

Community Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Ease of Data Integration

Vendor Support