Adobe Target Logo
Adobe Target Logo
Adobe Systems

Adobe Target

Composite Score
7.0 /10
CX Score
7.0 /10
Category
Adobe Target
7.0 /10

What is Adobe Target?

Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.

Company Details


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Awards & Recognition

Adobe Target won the following awards in the A/B Testing category

Adobe Target Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Target.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

4
Since last award

100 Plan to Renew

76 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+66 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Target?

10% Negative
0% Neutral
90% Positive

Pros

  • Helps Innovate
  • Trustworthy
  • Performance Enhancing
  • Acts with Integrity

Cons

  • Vendor's Interest First
  • Under Delivered
  • Wastes Time

Feature Ratings

Average 78

Analytics and Reporting

86

Audience Segmentation

83

Multivariate Testing

82

Split Testing

82

Personalization/Audience Targeting

81

Feature Flagging

74

Integrations

69

Server Side Testing

68

Vendor Capability Ratings

Average 73

Business Value Created

80

Breadth of Features

78

Ease of Implementation

77

Ease of IT Administration

76

Quality of Features

75

Ease of Data Integration

75

Ease of Customization

74

Product Strategy and Rate of Improvement

71

Usability and Intuitiveness

70

Availability and Quality of Training

67

Vendor Support

61

Adobe Target Reviews

Wendy M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Great platform, poor product support.

Likeliness to Recommend

9 /10

What differentiates Adobe Target from other similar products?

Very flexible. Many features. Great integration with Adobe Analytics.

What is your favorite aspect of this product?

Setting up tests, experience targeting, and audiences is very straightforward. My favorite is the integration with Adobe Analytics. I all our test reporting in Adobe Analytics.

What do you dislike most about this product?

Product support. It can take weeks, and I've had my own developers figure out the solution instead. They are also very hardline on their contract renewal negotiations.

What recommendations would you give to someone considering this product?

Great product especially if you have Adobe Analytics. Don't count on their support team for any help.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Reliable
  • Performance Enhancing

Cons

  • Less Effective Service
  • Wastes Time
  • Less Generous
  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Oct 2023

Feels \bit dated, not user friendly; gets job done

Likeliness to Recommend

5 /10

Pros

  • Respectful
  • Fair
  • Performance Enhancing
  • Enables Productivity

Cons

  • Slower Product Innovation
  • Commodity Features
  • Vendor's Interest First

Vidhi C.

  • Role: Consultant
  • Industry: Healthcare
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2023

It's a little funky

Likeliness to Recommend

7 /10

What differentiates Adobe Target from other similar products?

It's very quick to adapt

What is your favorite aspect of this product?

It's easy to build, but you need web development

What do you dislike most about this product?

- sometimes it will be a little difficult, things will get mixed, sometimes analyzing data happens when you build out a dashboard

What recommendations would you give to someone considering this product?

Yes I would!

Pros

  • Performance Enhancing
  • Respectful
  • Security Protects
  • Helps Innovate

Cons

  • Slower Product Innovation
  • Less Productive
  • Commodity Features