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NextRoll

AdRoll

Composite Score
7.6 /10
CX Score
7.7 /10
AdRoll
7.6 /10

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


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Awards & Recognition

AdRoll won the following awards in the Ad Tech category

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AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

89 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
17% Neutral
83% Positive

Pros

  • Efficient Service
  • Respectful
  • Fair
  • Enables Productivity

Feature Ratings

Average 78

Data Management Platform Capabilities

84

Audience Identification

82

Advertisement Placement

81

Supply-Side Capabilities

81

Audience Segmentation

80

Role-Based Access Controls

79

Demand-Side Capabilities

79

MarTech Ecosystem integration

77

Advertisement Content Curation

76

Advertisement Reporting

74

Vendor Capability Ratings

Average 78

Business Value Created

85

Usability and Intuitiveness

81

Product Strategy and Rate of Improvement

81

Ease of Implementation

81

Ease of Customization

78

Quality of Features

77

Ease of Data Integration

77

Availability and Quality of Training

77

Vendor Support

75

Breadth of Features

74

Ease of IT Administration

73

AdRoll Reviews

zachary e.

  • Role: C-Level
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

easy to use but hard to dive deep

Likeliness to Recommend

7 /10

What differentiates AdRoll from other similar products?

all costs wrapped into one

What is your favorite aspect of this product?

they create the ads for you

What do you dislike most about this product?

poor leadership and training on their features

What recommendations would you give to someone considering this product?

know a lot about analytics

Pros

  • Respectful
  • Client Friendly Policies
  • Reliable
  • Performance Enhancing

Cons

  • Slower Product Innovation
  • Commodity Features
  • Leverages Incumbent Status
  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jan 2024

Not a good fit for us, unfortunately

Likeliness to Recommend

7 /10

Pros

  • Respectful
  • Acts with Integrity
  • Client Friendly Policies
  • Generous Negotitation

Cons

  • Under Delivered

Jacky B.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2024

Best remarketing algorithm I have seen so far

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

Their Remarketing Algorithm is the most effective I have seen so far.

What is your favorite aspect of this product?

Pixel tracking insights

What do you dislike most about this product?

No longer get free banners

What recommendations would you give to someone considering this product?

They must sart with the Facebook automation package, it is incredible.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

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