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AdRoll Logo
NextRoll

AdRoll

Composite Score
7.6 /10
CX Score
7.7 /10
AdRoll
7.6 /10

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


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Awards & Recognition

AdRoll won the following awards in the Ad Tech category

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AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

89 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
17% Neutral
83% Positive

Pros

  • Efficient Service
  • Respectful
  • Fair
  • Enables Productivity

Feature Ratings

Average 78

Data Management Platform Capabilities

84

Audience Identification

82

Advertisement Placement

81

Supply-Side Capabilities

81

Audience Segmentation

80

Role-Based Access Controls

79

Demand-Side Capabilities

79

MarTech Ecosystem integration

77

Advertisement Content Curation

76

Advertisement Reporting

74

Vendor Capability Ratings

Average 78

Business Value Created

85

Usability and Intuitiveness

81

Product Strategy and Rate of Improvement

81

Ease of Implementation

81

Ease of Customization

78

Quality of Features

77

Ease of Data Integration

77

Availability and Quality of Training

77

Vendor Support

75

Breadth of Features

74

Ease of IT Administration

73

AdRoll Reviews

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The phrase "Zusätzliche Reichweite für Retargeting

Likeliness to Recommend

10 /10

What differentiates AdRoll from other similar products?

We use AdRoll for everything from our retargeting advertising campaigns to our email marketing. The user-facing playback is very efficient and affordable. The performance gets better the longer AdRoll is installed on our website and is fed data from us. Not to mention, the technical support and customer service are first-rate. One can get assistance with setting up new campaigns as well as optimizing current campaigns. For prospecting and remarketing, use display advertising. The platform's strengths include its dynamic remarketing and additional marketing features.allows users to request that the design team create dynamic advertising.

What is your favorite aspect of this product?

We integrate the AdRoll data with our marketing automation platform (wir verwenden HubSpot). Cross-Device Personalization of Ads and Campaigns across Platforms (Facebook, Twitter, GDN, Taboola und AdRoll). Because we can now play AdRoll at new Publishers that we were unable to reach before, the scaling of display ad placements is very profitable for us. An effective addition to the customer journey in our opinion. The asset management process through the ad pool is reasonably clear-cut and simple to use. The self-service features are generally easy to use, and after spending a certain amount of money, AdRoll offers the Request function.

What do you dislike most about this product?

We initially ran into issues integrating the tool into our system. Some of the analytics data weren't entirely accurate. We were able to resolve it through a number of tests with Google Tag Manager, and we now have a clear tracking setup in AdRoll. Overall, the support is good, but it is frequently only available in English. Contextual targeting is still not fully developed. The reporting needs more detail and has more room for improvement (zB. Placements).

What recommendations would you give to someone considering this product?

AdRoll's marketing platform has an intuitive interface that is self-explanatory. The campaigns can be launched in a few steps after setting up the pixels (for example, using the Shopify App or Google Tag Manager), segmenting audiences for remarketing, uploading display ads, creating native and dynamic product banners, and tagging them with UTM parameters. Additionally, the tool provides other helpful features like the creation of newsletters, automated emails, or attribution reports. AdRoll gives me the chance to compete in the key technological and advertising markets. Additionally, it is possible to reach an objective group away from social

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Khalil R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

The increase in sales was satisfactory

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

AdRoll has allowed us to expand our reach and take advantage of more business opportunities by reducing the time and resources spent on creating content for our social media and channel advertising campaigns. You won't find another service like AdRoll's dynamic retargeting, which is one of its main selling points.

What is your favorite aspect of this product?

AdRoll has allowed me to incentivize my advertising team to actively seek new business. It is essential to demonstrate their ability to assist in the development of marketing and sales management procedures. We are doing a lot of market forecasting with this program, and the information we have produced with it has helped verify the whole thing in terms of what is needed at the market level. AdRoll's easy-to-use features are a great time saver.

What do you dislike most about this product?

Setting up the program was a challenge for me, and I ended up searching the Internet for instructions.

What recommendations would you give to someone considering this product?

AdRoll is crucial for us because of the increase in sales and the consequent need to streamline operations. It is incredibly useful and fruitful, as it allows us to create and manage the best advertising content without having to be experts. New customers are just one of the many benefits we've seen as a result. For companies with limited marketing budgets, it's a wonderful solution.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Edith S.

  • Role: Human Resources
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Solid advertising platform we have found so far.

Likeliness to Recommend

10 /10

What differentiates AdRoll from other similar products?

AdRoll is a successful advertising platform that offers ecommerce organizations a simplified way to increase sales and cut down on time-consuming tasks. Our marketing initiatives can now be structured, measured, and optimized more efficiently by combining displays, digital, and digital advertising. Deep learning on the AdRoll platform examines real-time marketing data to encourage purchases.

What is your favorite aspect of this product?

AdRoll provides several kinds and sizes of marketing channels and a range of viewers from which to choose for your advertising, which is one of the best things. I adore how simple AdRoll makes it to develop retargeting ads. Posting assets is quite easy, and establishing viewers is a delight. The user interface is quite modern and simple to use.

What do you dislike most about this product?

I really don't appreciate getting an email stating that there isn't a privacy policy on the site after the campaign has been published and you think it's already working. Another problem I've encountered is that the dashboard occasionally fails to refresh properly or that our information and stats just fail to appear.

What recommendations would you give to someone considering this product?

The platform's ease of use was a factor in their decision. Setting up your first campaign on the site is surprisingly simple because to the UI/UX, and the entire crew is the best in the business. We've dealt with them a couple situations and have always appreciated their professionalism.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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