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NextRoll

AdRoll

Composite Score
7.9 /10
CX Score
8.0 /10
Category
AdRoll
7.9 /10

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


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Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

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AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
10% Neutral
90% Positive

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Feature Ratings

Average 87

Marketing Analytics

91

Marketing Operations Management

90

Social Media Marketing Management

89

Marketing Workflow Management

89

Marketing Asset Management

87

Email Marketing Automation

87

Advanced Campaign Management

87

Mobile Marketing Management

87

Multi Channel Integration

84

Advanced Data Segmentation

83

Community Marketing Management

77

Vendor Capability Ratings

Average 80

Ease of Implementation

84

Breadth of Features

84

Quality of Features

83

Ease of Data Integration

83

Business Value Created

83

Product Strategy and Rate of Improvement

81

Ease of Customization

80

Usability and Intuitiveness

78

Availability and Quality of Training

75

Ease of IT Administration

74

Vendor Support

71

AdRoll Reviews

Kimberly B.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Excellent program, 100% recommended.

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

adroll is a program that has a simple Interface and is Visually attractive. In these aspects it is better than other programs.

What is your favorite aspect of this product?

AdRoll is one of the few systems that allow you to track the effectiveness of your branding and retargeting efforts across a large number of sites. To begin with, it's really easy to use and has an excellent interface for campaigns, as well as for people who are just beginning out in email and/or advertising. In terms of remarketing/retargeting and branding, I enjoy how you can simply pick what proportion of your money to use for these types of advertising campaigns. When it comes to using the adroll platform, branding is a breeze and very cost-effective.

What do you dislike most about this product?

Despite the fact that most systems don't have 100% success with attribution, I don't think they do an adequate job of it for ecommerce. AdRoll doesn't make it simple to know where your ads are appearing or which websites are driving the most traffic and sales from your advertising. Adding this column to the home page will make it easier for users to track their advertisements' locations, discover which websites are converting the most and manage their budgets more effectively. An advertising agency's decision-making process might benefit from this information.

What recommendations would you give to someone considering this product?

Don't be afraid to ask for a pre-consultation. There is a top-notch support crew available.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Nicole S.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Awesome experience!"

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

it is a less expensive program than others and also has many features.

What is your favorite aspect of this product?

AdRoll is a terrific way to expand your brand's visibility beyond the confines of social media. While it takes time to build up campaigns on your own, the devoted and attentive representatives work as beneficial additions to your team. While you'll have to weigh their proposals against your own company objectives, they know a lot about what they're doing.

What do you dislike most about this product?

Due to its simple scalability and deep integration with ad placement, AdRoll might easily run over budget if you don't keep careful tabs on your spending. It's a powerful instrument that can blow over any allocated budget.

What recommendations would you give to someone considering this product?

When it comes to online advertising, there's no better place to go than AdRoll. Their superb customer service and personal attention to delivering top-notch results are unmatched.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

kayus T.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Extremely user-friendly"

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

there are two differences, it is a program that costs little and has many features.

What is your favorite aspect of this product?

AdRoll's user interface is clean and uncluttered, making it a pleasure to work with. I enjoy how simple it is to put up a campaign and have it up and going. A short glance at your data may tell you a lot about how you're presently doing.

What do you dislike most about this product?

But the buyer must be aware of how AdRoll attribution is calculated. Most firms try to make their figures appear better than they really are. There are separate columns for income related to clicks and revenue attributed to page views. View-attributed income is not a direct click to my site and should not be taken into account in determining how effectively your ROAS is functioning.

What recommendations would you give to someone considering this product?

AdRoll comes highly recommended by me. Make sure your site already has a lot of quality traffic, and then start with a little marketing campaign. Additionally, I'd suggest segmenting your efforts into high- and low-intent groups so that you can devote more resources to reaching those consumers who are most likely to convert.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

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