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NextRoll

AdRoll

Composite Score
7.9 /10
CX Score
8.0 /10
Category
AdRoll
7.9 /10

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


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Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

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AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
10% Neutral
90% Positive

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Feature Ratings

Average 87

Marketing Analytics

91

Marketing Operations Management

90

Social Media Marketing Management

89

Marketing Workflow Management

89

Marketing Asset Management

87

Email Marketing Automation

87

Advanced Campaign Management

87

Mobile Marketing Management

87

Multi Channel Integration

84

Advanced Data Segmentation

83

Community Marketing Management

77

Vendor Capability Ratings

Average 80

Ease of Implementation

84

Breadth of Features

84

Quality of Features

83

Ease of Data Integration

83

Business Value Created

83

Product Strategy and Rate of Improvement

81

Ease of Customization

80

Usability and Intuitiveness

78

Availability and Quality of Training

75

Ease of IT Administration

74

Vendor Support

71

AdRoll Reviews

Clara D.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"I love Adroll and would suggest it to anyone"

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

the program is priced higher than other programs.

What is your favorite aspect of this product?

In my experience, these insights are some of the most in-depth but also the most user-friendly I've come across on any platform. My favorite feature on the site is the ability to upload many files at once. Creating new advertising campaigns is a cinch thanks to this tool. My online advertisements, Facebook ads, and Instagram posts may all be uploaded at once rather than sequentially. I can then adjust each ad by scrolling down the page and clicking on it. When designing fresh campaigns, this tool has saved me a ton of time and effort.

What do you dislike most about this product?

As I've used several browsers throughout the years, I've come across little issues. I also believe that clearing my internet cache on a regular basis is necessary for the site to function properly. Another problem I've seen is that the dashboard's data and statistics often fail to appear altogether. Adroll's development staff is generally constantly updating, so it isn't a big concern most of the time. In most cases, it is fixed within a day, however this may be quite aggravating if you are signing in for analytics and suddenly can't.

What recommendations would you give to someone considering this product?

This is a fantastic product. However, they are generally fast to respond when you need them the most. In the past, Adroll's attribution has been quite accurate. I'd recommend you should keep an eye on your Google Analytics and Google Tag Manager data to see whether you're getting the most out of your efforts. More, but not all platforms tend to favor their own platform in terms of which parts of a customer's journey were most successful in leading to a conversion.

Pros

  • Helps Innovate
  • Unique Features
  • Efficient Service
  • Effective Service

Emma M.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Easiest tool to set up for ad campaigns"

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

good customer service, and easy to use.

What is your favorite aspect of this product?

So simple to find your way around. It couldn't be easier. Select the sort of campaign you're interested in launching, allocate a budget and target audience, pick a location, submit your advertising, design a landing page, and then pay. That's all there is to it! It's a breeze!

What do you dislike most about this product?

Compared to other ad networks, it's more costly And the fact that I can't track conversions from other platforms unless I fork out hundreds of dollars for each profile. And then there's the three-day wait for the CRM list to be finished.

What recommendations would you give to someone considering this product?

Try out Adroll for yourself. You won't have any trouble setting it up. In addition, the customer service is excellent, and it is available around the clock.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Daniel R.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Easiest tool to set up for ad campaigns"

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

the features that the program has are very easy to use and learn, that differentiates it from other programs.

What is your favorite aspect of this product?

It's a breeze to get about on this site. It couldn't be easier. Pay for your ad campaigns by selecting the sort of campaign you'd want to run from the drop-down menus on the left-hand side of the page. It's done! It couldn't be easier!

What do you dislike most about this product?

That it costs more than other ad networks. And the fact that I can't track conversions from other platforms unless I spend hundreds of dollars each profile. And then there's the three-day wait for the CRM list to be finished.

What recommendations would you give to someone considering this product?

Adroll is a great tool to experiment with. I swear, it's quite simple to get everything up and running. Also, the customer service is excellent and available around the clock.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Effective Service

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