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Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.7 /10

CX Score

8.7 /10

98 Reviews Write a Review

Claim Software

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

89 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

3% Negative

4% Neutral

93% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Efficient Service

Feature Ratings

Average 83

Backlink Tools

Keyword Research

Competition Analysis

Analytics and Reporting

Rank Tracking

Holistic Visibility Tracking

On-Page Tracker/Optimization

Auditing

Change Tracking

Local SEO

Alerts

Vendor Capability Ratings

Average 83

Quality of Features

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

Score 8.0

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Ahrefs Reviews

Shivam S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Great Product

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

easy to use

What is your favorite aspect of this product?

Its usability

What do you dislike most about this product?

nothing much important

What recommendations would you give to someone considering this product?

Highly Recommended

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mohammad A.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

The All in One Master Tool in SEO Industry

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Clean interface and useful features.

What is your favorite aspect of this product?

Ahrefs can bring huge date to analyze

What do you dislike most about this product?

Costing could be little lower.

What recommendations would you give to someone considering this product?

If you want to do a SEO project successfully, afrefs gonna help you in a very robust way. I strongly believe you'll be happy after using this awesome tool.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Maurice H.

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Solid SEO tool, but a bit pricey.

Likeliness to Recommend

7 /10

What differentiates Ahrefs from other similar products?

Ahrefs is a complete platform for SEO specialists. It offers a professional toolset with the most common SEO tools needed for all website rankign tasks. In terms of difference, they offer pretty much the same as most SEO tools, with the exeption of the power that lies behind their functions. Some tools simply work a bit better, have better filters or give better/different results.

What is your favorite aspect of this product?

At this moment I use them in combination with other SEO tools, and the main feature I like about it is the ranking alerts. They give great results with many details, needed for any optimizations to my(or my clients) websites.

What do you dislike most about this product?

There is nothing much to dislike, other than the hidden (paid) functions in the free tier. I feel like a small snippet of presenting the tools could help to win people over to their software.

What recommendations would you give to someone considering this product?

As they offer a free tier, there is really no excuse to leave them behind. Create an account and start working with the tools they provide you. For small businesses or beginner bloggers, they offer a good overview of your SEO scores, what to improve and what to focus on. You won't be disappointed :-)

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Ahrefs Ratings

87 Likeliness to Recommend

89 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Alerts Provide alerts when your brand or website is mentioned or linked.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Shivam S.

Great Product

Likeliness to Recommend

Pros

Mohammad A.

The All in One Master Tool in SEO Industry

Likeliness to Recommend

Pros

Maurice H.

Solid SEO tool, but a bit pricey.

Likeliness to Recommend

Pros

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