Airtable Customer Reviews 2025 | SoftwareReviews

Airtable

Composite Score

8.9 /10

CX Score

9.3 /10

107 Reviews Write a Review

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What is Airtable?

Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.

Company Details

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Awards & Recognition

Airtable won the following awards in the Business Process Management category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

5 Top Rated Features

2022

Airtable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Airtable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Airtable?

1% Negative

2% Neutral

97% Positive

Pros

Reliable
Enables Productivity
Client Friendly Policies
Friendly Negotiation

Feature Ratings

Average 85

Collaboration

Process Management

Process Simulation and Execution

Deployment

Process Modelling and Design

Form and Report Building

Knowledge and Document Management

BPM Workflow and Approvals

Process Monitoring and Optimization

Business Rules Management

Analytics and Reporting

Vendor Capability Ratings

Average 85

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Project Management - Enterprise

Score 8.9

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Airtable Reviews

Francisco P.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Empowering the Strategy with Robust KPI Tracking

Likeliness to Recommend

8 /10

What differentiates Airtable from other similar products?

The first step was to design a database structure to track and analyze our KPIs. I identified the metrics we needed to monitor, such as revenue growth, market share, customer satisfaction, and operational efficiency. I set up tables to capture this data, ensuring each metric was clearly defined and linked to our strategic objectives.

What is your favorite aspect of this product?

One of the best things about Airtable is that you can create custom views and dashboards. I've designed dashboards that show our strategy team how we're doing across different metrics. These dashboards show data from different tables, so we can see trends, spot problems, and make good decisions.

What do you dislike most about this product?

We have encountered some minor limitations, such as needing to connect with our existing data sources.

What recommendations would you give to someone considering this product?

Airtable's power lies in transforming raw data into insights. By using the platform's filtering, sorting, and reporting capabilities, I've been able to generate detailed reports and visualizations. This lets our strategy team make data-driven decisions, adjust our plans, and stay agile and responsive to market changes.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Megan S.

Role: Information Technology
Industry: Retail
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

Airtable: Unveiling the Good and the Glitchy,

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

The way Airtable lets you completely customize bases (think spreadsheets) with different views like calendars, kanban boards, and even forms is absolutely fantastic. This means I can manage anything from product launch schedules to campaign ideation, all within a single platform

What is your favorite aspect of this product?

Airtable formulas are like magic tricks for data nerds like me. They allow me to automate tasks, create custom fields, and analyze data in ways that would be impossible with a traditional spreadsheet. For example, during the last Dubai Shopping Festival campaign, I built a formula that automatically calculated campaign performance metrics based on sales data in real-time. It was a game-changer!

What do you dislike most about this product?

Don't get me wrong, Airtable does reporting, but it's not its strongest suit. For complex reports, I sometimes need to export data and use another tool

What recommendations would you give to someone considering this product?

Speaking from an experienced user's point of view, if you're a retail product manager who needs a flexible tool to manage projects, track inventory, or brainstorm ideas, Airtable is definitely worth checking out.

Pros

Continually Improving Product
Enables Productivity
Caring
Respectful

Syed Hasnain A.

Role: C-Level
Industry: Not for Profit
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2023

makes project management a breeze

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

its flexibility and ease of use

What is your favorite aspect of this product?

customization options, from choosing different views to creating custom fields and forms

What do you dislike most about this product?

get expensive if you need to use it with a large team or for complex projects

What recommendations would you give to someone considering this product?

it's easy to create and organize your data in a way that suits your needs

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Airtable

What is Airtable?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Airtable Ratings

89 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Airtable?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Process Management Ability to document, report on and optimize broader business processes which may contain multiple business rules.

Process Simulation and Execution Includes ability to test and optimize the performance of a process using historical data.

Deployment Includes ability to execute business processes, automated or not, through the tool whether that it is on the user's machine, cloud, or other virtual environment

Process Modelling and Design Includes visual process modeler with swim lane, event process chain view, and BPMN support.

Form and Report Building Includes building and layout capabilities for forms and (in some cases) reports; data from processes is automatically recorded and generated in a report.

Knowledge and Document Management Includes basic knowledge management functions such as content library, searching, FAQ, etc.

BPM Workflow and Approvals Includes event processing and exception handling, escalation authorization, ad hoc in-flight workflow revisions, logging, and approvals.

Process Monitoring and Optimization Includes monitoring capabilities that allow for process analytics, performance measurement, and KPI recording and optimization.

Business Rules Management Ability to document, report on, and optimize business rules. Also includes an editable business rules engine.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Project Management - Enterprise

Airtable Reviews

Francisco P.

Empowering the Strategy with Robust KPI Tracking

Likeliness to Recommend

Pros

Megan S.

Airtable: Unveiling the Good and the Glitchy,

Likeliness to Recommend

Pros

Syed Hasnain A.

makes project management a breeze

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Process Management

Process Simulation and Execution

Deployment

Process Modelling and Design

Form and Report Building

Knowledge and Document Management

BPM Workflow and Approvals

Process Monitoring and Optimization

Business Rules Management

Analytics and Reporting

Vendor Capability Ratings

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support