
What is Airtable?
Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Airtable?
Pros
- Reliable
- Enables Productivity
- Client Friendly Policies
- Friendly Negotiation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Process Management
Process Simulation and Execution
Deployment
Process Modelling and Design
Form and Report Building
Knowledge and Document Management
BPM Workflow and Approvals
Process Monitoring and Optimization
Business Rules Management
Analytics and Reporting
Vendor Capability Ratings
Breadth of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Airtable Reviews
Sebastian P.
- Role: Consultant
- Industry: Media
- Involvement: Initial Implementation
Submitted Nov 2022
Wildly flexible, swiss army knife for your brand.
Likeliness to Recommend
What differentiates Airtable from other similar products?
Airtable at first glance is a spreadsheet, until you dive into it and see what's under the hood. Airtable can track knowledge bases, profiles for job candidates, schedules for social media posts and more. Pretty much any use case you can come up with for Airtable, there is a way to create an elegant and easy-to-use solution for.
What is your favorite aspect of this product?
Taking into account all of the amazing features of Airtable, my favorite has to be it's ability to integrate cross platform with many apps I use, to create a home-base for all of my assets and business tools.
What do you dislike most about this product?
My only concern with Airtable is it is almost overwhelming at first and though that could be considered a user issue, sometimes it can seem like a monumental task to understand the deeper integrations of airtable.
What recommendations would you give to someone considering this product?
Take a look at your current software and see where Airtable can replace each one, and try out the free plan first. Airtable can likely streamline many different fragmented aspects of your business.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Adrian Eli B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Nov 2022
Direct connection of forms to database
Likeliness to Recommend
What differentiates Airtable from other similar products?
You can give as much time to the business as you want. If you like the hustle and bustle and have some initial experience, you can start small and manage all aspects of the business on your own. It is not imperative to have a physical store or office space to start your business. You can do everything from the comfort of your home, at least in the beginning.
What is your favorite aspect of this product?
Since businesses and processes change daily, there will always be demand for new features, products and services for your business. In addition, there are several different business models and pricing levels you can implement that will allow you to reach all types of customers. You can use it for both business and personal use. Whether you want to create a content calendar and view your content in different views.
What do you dislike most about this product?
You can change and customize the workspace wrapper and change the color of the dashboard. Airtable does not integrate with collaboration services with which it is possible to review live changes within each spreadsheet.
What recommendations would you give to someone considering this product?
Once a customer invests in your product, they have invested their time and energy to use your product/service, which is very valuable to them. Usually, the product or service becomes indispensable to your customer. When starting an Airtable extension, there is no limit to the amount of goods you can generate. The stronger your business skills and the more energy/time you devote to your career, the more you will earn.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Kelly S.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Airtable: Project Management Software
Likeliness to Recommend
What differentiates Airtable from other similar products?
Companies in all industries need a tool they can use to automate their workflow, organize their processes and ensure they deliver results that meet specifications. This can be achieved by making use of a project management solution that focuses primarily on collaboration and data organization. One such cloud-based tool is Airtable, which targets the organization of each team or company.
What is your favorite aspect of this product?
Airtable features a centralized database that allows a team to work together seamlessly for greater efficiency. It also helps them collaborate through its familiar spreadsheet-like interface. What users see is software that acts like a spreadsheet with its rows and columns, as well as a system that functions as a unified location for records, content, projects and ideas. Airtable allows users to access data and migrate it to other databases without compromising its integrity. Users can also make use of attachments, rich media and text, photos, notes, barcodes and checkboxes.
What do you dislike most about this product?
Airtable is supposed to work similarly with Excel, users seem to find it challenging to create formulas. Many of them would prefer the software to have its own formula builder. The payment types are not very friendly. There are three pricing plans implemented by Airtable: Free, Plus and Pro. This is the same for most other programs, but Airtable charges per user rather than per organization. This makes it more expensive than other similar online collaboration tools. Even if all these users work for the same project and team, they are charged individually for using Airtable.
What recommendations would you give to someone considering this product?
It has a variety of templates. One of Airtable's strengths is its variety of templates and layouts to choose from. There are enough to choose from for anyone who prefers to use the built-in ones. However, those who are competent enough can also opt to create one of their own from scratch. Great display options. Each user has their own viewing options and preferences, depending on their work. Airtable allows users to switch from the grid appearance to the shape appearance. This means they can view the project as a typical spreadsheet and change it to something similar to a database.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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