Airtable Customer Reviews 2025 | SoftwareReviews

Airtable

Composite Score

8.9 /10

CX Score

9.3 /10

107 Reviews Write a Review

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What is Airtable?

Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.

Company Details

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Awards & Recognition

Airtable won the following awards in the Business Process Management category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

5 Top Rated Features

2022

Airtable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Airtable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Airtable?

1% Negative

2% Neutral

97% Positive

Pros

Reliable
Enables Productivity
Client Friendly Policies
Friendly Negotiation

Feature Ratings

Average 85

Collaboration

Process Management

Process Simulation and Execution

Deployment

Process Modelling and Design

Form and Report Building

Knowledge and Document Management

BPM Workflow and Approvals

Process Monitoring and Optimization

Business Rules Management

Analytics and Reporting

Vendor Capability Ratings

Average 85

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Project Management - Enterprise

Score 8.9

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Airtable Reviews

Muritho A.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Impressive Product! Easy to Deploy and Use!

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

Impressive BPM workflow management

What is your favorite aspect of this product?

The UI and UX are great Easy to use Its highly collaborative and makes work easier

What do you dislike most about this product?

Sometimes issues are not attended to as fast as would be required.

What recommendations would you give to someone considering this product?

For real-time analytics and reports for your business, I highly recommend Airtable.

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Carlos Eduardo D.

Role: Sales Marketing
Industry: Other
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Oct 2022

Instant database with Airtable

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

Our appreciation of this database calculation software, is that it allows us to effectively manage our data, and allows us to save time and money, is one of the best software we have had, an attribute is that it makes continuous monitoring of the work effectively, is practical and easy to use, with innovative features.

What is your favorite aspect of this product?

We aim to be one of his followers of this wonderful software, it gives us the opportunity to have our company planned, organized, based on a database on the Internet, saves time to our processes, has good design and is ergonomic in its functions, optimally manages our business data, has stored our documents taking systematic control of our work, one of its good features is collects data instantly, generates reports and plans step by step our tasks.

What do you dislike most about this product?

We think this program is great, but it has a few shortcomings, one of them is that you can not create tasks at the same time on the board, also has a lot of forum, when we have problems it is difficult to find customer service or technical support, your board is very limited when it is free version.

What recommendations would you give to someone considering this product?

If you are looking for a formal project management software, I think there might be better applications out there. But to be fair, I don't use it for formal (marketing) project management. On the other hand, I'm having a hard time finding a scenario that doesn't benefit from Airtable. It's still a compliment to Excel that it's a more attractive, friendlier, more charming cousin, but maybe not as smart. If my company stopped using Airtable, I would definitely panic because I spend hours a day using it and rely on it in many ways to do my job.

Pros

Trustworthy
Unique Features
Efficient Service
Inspires Innovation

Gathoni M.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

An Effective Business Process Management Software

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

While it is good in business process management, it is also comes equipped with project management features

What is your favorite aspect of this product?

First, I like that Airtable is multipurpose Using it is seamless thanks to the improved UI It is relatively affordable

What do you dislike most about this product?

Since all has been working well, I have no issues to list

What recommendations would you give to someone considering this product?

For business process management, I recommend Airtable because it has an advantage of offers additional features such as project management capabilities.

Pros

Continually Improving Product
Performance Enhancing
Unique Features
Efficient Service

Airtable

What is Airtable?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Airtable Ratings

89 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Airtable?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Process Management Ability to document, report on and optimize broader business processes which may contain multiple business rules.

Process Simulation and Execution Includes ability to test and optimize the performance of a process using historical data.

Deployment Includes ability to execute business processes, automated or not, through the tool whether that it is on the user's machine, cloud, or other virtual environment

Process Modelling and Design Includes visual process modeler with swim lane, event process chain view, and BPMN support.

Form and Report Building Includes building and layout capabilities for forms and (in some cases) reports; data from processes is automatically recorded and generated in a report.

Knowledge and Document Management Includes basic knowledge management functions such as content library, searching, FAQ, etc.

BPM Workflow and Approvals Includes event processing and exception handling, escalation authorization, ad hoc in-flight workflow revisions, logging, and approvals.

Process Monitoring and Optimization Includes monitoring capabilities that allow for process analytics, performance measurement, and KPI recording and optimization.

Business Rules Management Ability to document, report on, and optimize business rules. Also includes an editable business rules engine.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Project Management - Enterprise

Airtable Reviews

Muritho A.

Impressive Product! Easy to Deploy and Use!

Likeliness to Recommend

Pros

Carlos Eduardo D.

Instant database with Airtable

Likeliness to Recommend

Pros

Gathoni M.

An Effective Business Process Management Software

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Process Management

Process Simulation and Execution

Deployment

Process Modelling and Design

Form and Report Building

Knowledge and Document Management

BPM Workflow and Approvals

Process Monitoring and Optimization

Business Rules Management

Analytics and Reporting

Vendor Capability Ratings

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support