Alexa Customer Reviews 2025 | SoftwareReviews

Alexa

Composite Score

7.9 /10

CX Score

8.3 /10

36 Reviews Write a Review

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What is Alexa?

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

Company Details

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Awards & Recognition

Alexa won the following awards in the Website Analytics category

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0 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Alexa Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Alexa.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

2
Since last award

96 Plan to Renew

2
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Alexa?

1% Negative

12% Neutral

87% Positive

Pros

Appreciates Incumbent Status
Performance Enhancing
Effective Service
Respectful

Feature Ratings

Average 80

Device and Browser Analytics

Social Media Analytics

Data Visualization

Search Engine Optimization

Customer Value Analysis

Audience Demographics

Paid Search Integration

API Framework

Conversion Analysis

Audience Segmentation

Customer Journey Modelling

Vendor Capability Ratings

Average 79

Ease of Data Integration

Breadth of Features

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Quality of Features

Vendor Support

Alexa Reviews

Nisha C.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates Alexa from other similar products?

better features

What is your favorite aspect of this product?

best in its category

What do you dislike most about this product?

nothing as such

What recommendations would you give to someone considering this product?

as per usability

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tushar V.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Review for Alexa

Likeliness to Recommend

10 /10

What differentiates Alexa from other similar products?

It deliveres accurate results to the questions and is time saving

What is your favorite aspect of this product?

Product efficiency

What do you dislike most about this product?

Costly product

What recommendations would you give to someone considering this product?

To make it more cost efficient for the users.

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Efficient Service

Mathilde N.

Role: Finance
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Gain a Competitive Edge with Alexa's

Likeliness to Recommend

9 /10

What differentiates Alexa from other similar products?

Alexa's provides valuable insights to help analysts compare performance against rivals and develop data-driven strategies. Alexa's key advantage is its ability to gather key metrics for websites by leveraging its expansive toolbar user base. The competitor analysis utilizes this robust dataset to showcase website traffic statistics, including visitors, page views, bounce rates, and average time on site. For SEO analysis, it is important to note that this tool shows the top keywords that drive traffic to competitor sites, along with their corresponding difficulty scores.

What is your favorite aspect of this product?

Using Alexa's category benchmarks, I can frame performance within the wider industry landscape. The category overview displays average metrics for the finance industry. It shows whether our traffic volumes, engagement, and keyword positions are above or below the category averages. This information helps me set data-driven goals and make a case for additional resources if necessary. Additionally, the side-by-side dashboard simplifies benchmarking by displaying your site's metrics alongside those of your competitors. The visual design and ability to toggle between metrics make performance gaps immediately apparent.

What do you dislike most about this product?

Currently, Alexa's website analytics capabilities are unparalleled, but its ability to analyze mobile app performance is limited. Although some aggregate metrics are available, I would like to have more detailed insights into competitor app store optimization and user engagement metrics, similar to what is available for websites.

What recommendations would you give to someone considering this product?

The Alexa Competitor Analysis is the gold standard for competitive intelligence, providing unparalleled insights to guide competitive positioning strategies and tactics. Its robust dataset, compelling visualizations, and category context create a decisive advantage in benchmarking performance. Financial firms know that small differences can have a big impact on outcomes. These fine-grained insights can determine whether a company succeeds or fails. Alexa is an essential platform for keeping your company ahead.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Alexa

What is Alexa?

Company Details

Need Assistance?

Awards & Recognition

Alexa Ratings

87 Likeliness to Recommend

2 Since last award

96 Plan to Renew

2 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Alexa?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Alexa Reviews

Nisha C.

Fantastic product!

Likeliness to Recommend

Pros

Tushar V.

Review for Alexa

Likeliness to Recommend

Pros

Mathilde N.

Gain a Competitive Edge with Alexa's

Likeliness to Recommend

Pros

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Feature Ratings

Device and Browser Analytics

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Search Engine Optimization

Customer Value Analysis

Audience Demographics

Paid Search Integration

API Framework

Conversion Analysis

Audience Segmentation

Customer Journey Modelling

Vendor Capability Ratings

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Business Value Created

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