Amazon DSP Logo
Amazon DSP Logo
Amazon

Amazon DSP

Composite Score
7.3 /10
CX Score
7.2 /10
Category
Amazon DSP
7.3 /10

What is Amazon DSP?

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Company Details


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Awards & Recognition

Amazon DSP won the following awards in the Ad Tech category

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Amazon DSP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amazon DSP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
77%
Negotiation and Contract:
63%
Conflict Resolution:
62%
Strategy & Innovation:
74%
Service Experience:
55%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+66 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amazon DSP?

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4% Negative
20% Neutral
76% Positive

Pros

  • Unique Features
  • Includes Product Enhancements
  • Appreciates Incumbent Status
  • Reliable

Cons

  • Less Efficient Service
  • Less Effective Service

Feature Ratings

Average 80

Audience Identification

88

Audience Segmentation

88

Demand-Side Capabilities

83

Supply-Side Capabilities

83

Advertisement Placement

82

Data Management Platform Capabilities

82

Role-Based Access Controls

80

MarTech Ecosystem integration

77

Advertisement Reporting

77

Advertisement Content Curation

75

Vendor Capability Ratings

Average 81

Quality of Features

86

Ease of Data Integration

82

Usability and Intuitiveness

82

Business Value Created

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Vendor Support

80

Ease of Customization

79

Availability and Quality of Training

78

Ease of Implementation

78

Amazon DSP Reviews

Raghu V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Mar 2023

Great tool with more energy

Likeliness to Recommend

8 /10

What differentiates Amazon DSP from other similar products?

Amazon DSP provides a superb opportunity for users to purchase banner ads, which combine images and text, and reach out to potential partners and customers by programming specific audiences on the web.

What is your favorite aspect of this product?

This platform is an exceptional tool for expanding your reach and establishing new connections.

What do you dislike most about this product?

Using it is effortless, and I have no complaints whatsoever. While it is tailored exclusively for Amazon, which may put some pressure on the seller, given the vast market share Amazon commands, it seems justified and beneficial.

What recommendations would you give to someone considering this product?

To maximize customer reach, problem-solving primarily revolves around boosting sales, improving advertising, establishing brand recognition, and showcasing the company's potential as a market leader.

Pros

  • Unique Features
  • Caring
  • Respectful
  • Altruistic

Cons

  • Less Reliable
  • Less Effective Service
  • Under Delivered

Valeria G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Dynamic Creative Optimization in Amazon DSP

Likeliness to Recommend

9 /10

What differentiates Amazon DSP from other similar products?

One of Amazon DSP's most impressive features is its ability to seamlessly manage campaigns across multiple channels and devices. This consistent approach ensures consistent and effective brand messaging and optimizes reach. Additionally, Amazon DSP's analytics suite is unparalleled. The insights provided by Amazon DSP, from first impressions to conversions, help make data-driven decisions that optimize campaign performance. The software's advanced targeting features let you segment your audience precisely according to demographics, behaviors, and shopping habits, ensuring that your message reaches those most likely to convert.

What is your favorite aspect of this product?

Amazon DSP's strengths and benefits provide the adaptability required to adjust campaigns quickly, ensuring that they correspond with changing marketing approaches. The profound level of audience analytics enables me to improve targeting strategies, maximizing the effect of each advertising dollar. Managing campaigns across numerous channels without interruption within a single platform is a substantial time-saver, simplifying the whole process. Amazon DSP's standout feature is its ability to create dynamic creatives based on real-time data sets.

What do you dislike most about this product?

Advertisers would benefit from receiving more detailed information about their campaigns and refining their targeting options. Doing so would ensure more precise targeting and a better return on investment.

What recommendations would you give to someone considering this product?

The immense power and precision that Amazon DSP offers make it a necessity for any marketer. It decodes data, providing actionable insights for strategically executing campaigns. Amazon DSP is a valuable asset in navigating the complex realm of digital advertising. The tool allows me, as a systems engineer, to schedule, manage, and optimize campaigns with unparalleled precision. Let's explore the intricacies of this powerful tool. For example, a recent advertising campaign increased its conversion rates by 20% by refining target parameters with Amazon DSP analytics.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy
  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Sep 2023

very good!!!

Likeliness to Recommend

7 /10

Pros

  • Continually Improving Product
  • Unique Features
  • Caring
  • Saves Time

Cons

  • Less Generous

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