Amplitude

Amplitude Analytics

Composite Score

8.4 /10

CX Score

8.8 /10

30 Reviews Write a Review

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What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Awards & Recognition

Amplitude Analytics won the following awards in the Website Analytics category

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8 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

8 Top Rated Capabilities

6 Top Rated Features

2024

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

7 Top Rated Features

2023

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

92 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

5% Neutral

95% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Altruistic

Feature Ratings

Average 86

Paid Search Integration

Data Visualization

Audience Segmentation

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

API Framework

Search Engine Optimization

Conversion Analysis

Device and Browser Analytics

Social Media Analytics

Vendor Capability Ratings

Average 85

Product Strategy and Rate of Improvement

Breadth of Features

Business Value Created

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Also Featured in...

Product Analytics

Score 7.9

View Amplitude Analytics in this category (opens in a new tab)

Amplitude Analytics Reviews

Rajat K.

Role: Consultant
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2021

Ease of use & visualisation makes this amazing

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Easy to implement, detail oriented, filters applied and ease of visualisation

What is your favorite aspect of this product?

Seeing the trendline of the funnels on real time basis as you apply new filters

What do you dislike most about this product?

Doesn't differentiate between Direct and Organic traffic

What recommendations would you give to someone considering this product?

If tou need a product to see impact of change on website on the business KPIs buy this product and see impact with an ease

Pros

Efficient Service
Inspires Innovation
Generous Negotitation
Helps Innovate

Sarah C.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Great product with great features.

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude's differential is fast data loading and the easy and dynamic way you can do the analysis of A / B tests.

What is your favorite aspect of this product?

My favorite aspect of Amplitude is how quickly I can load my analytics, forming dashboards that I can show the team in a more dynamic way. Another point is the variety of features that exist that allow for the most diverse forms of data visualization and analysis.

What do you dislike most about this product?

I don't really like the locked-in way that colors and data visualization are allowed. It would be great if we could change colors or enable other ways of viewing, allowing export in images to add to presentations.

What recommendations would you give to someone considering this product?

I would recommend that the person do a test when using Amplitude, because only in practice will they realize how versatile it is and how it can help in analysis and AB tests.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

İlayda A.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Effective features for analysis

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

I have not used a similar product before

What is your favorite aspect of this product?

To be able to make effective and fast analyzes by changing the data in charts quickly and easily.

What do you dislike most about this product?

Data doesn't always come with exactly the right timing. Also in some cases I need long time intervals when doing analysis

What recommendations would you give to someone considering this product?

You should definitely use it if you want to make quick analyzes about your product, turn them into dashboards, check them regularly and understand your user.

Pros

Continually Improving Product
Enables Productivity
Effective Service
Inspires Innovation

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Champion

Amplitude Analytics Ratings

92 Likeliness to Recommend

1 Since last award

95 Plan to Renew

1 Since last award

92 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Product Analytics

Amplitude Analytics Reviews

Rajat K.

Ease of use & visualisation makes this amazing

Likeliness to Recommend

Pros

Sarah C.

Great product with great features.

Likeliness to Recommend

Pros

İlayda A.

Effective features for analysis

Likeliness to Recommend

Pros

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Feature Ratings

Paid Search Integration

Data Visualization

Audience Segmentation

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

API Framework

Search Engine Optimization

Conversion Analysis

Device and Browser Analytics

Social Media Analytics

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Breadth of Features

Business Value Created

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Ease of Data Integration

Ease of Customization