What is Amplitude Analytics?
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
91 Plan to Renew
5
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amplitude Analytics?
Pros
- Performance Enhancing
- Helps Innovate
- Enables Productivity
- Includes Product Enhancements
Cons
- Vendor's Interest First
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Integrity
Audience Segmentation
Data Management
API Framework
Data Analysis and Survey Function
Device and Browser Analytics
Mobile Functionality
Marketing Analytics
Data Warehousing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Vendor Support
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Amplitude Analytics Reviews
Bernard B.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Great Capabilities but Excess Development Required
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Their dashboard was very nice, intuitive. Available reports were clear in their value. Not sure how this compares to the competition, but I have to believe they're highly competitive.
What is your favorite aspect of this product?
I was able to observe and report on millions of navigation clicks from our users, not by name but by unique ID. This allowed me to report on very specific requests from stakeholders, which allowed them to make strategic decisions about future enhancements to our platform.
What do you dislike most about this product?
The primary negative about the product is that it requires extensive technical resources to implement and to maintain. In our case the implementation occurred over several weeks, several years ago. To enhance this work we would have needed to re-deploy developers, which was not feasible. It also meant that any new capabilities - create since the original Amplitude API was developed - could not be reported on.
What recommendations would you give to someone considering this product?
If you have ample technical resources to implement the tool, AND to maintain it over time, it really is an excellent tool for analytics and reporting. But if you're not confident you'll be able to maintain that internal technical support, you might want to consider alternatives.
Pros
- Helps Innovate
- Trustworthy
- Unique Features
- Efficient Service
Cons
- Less Effective Service
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Nov 2023
One of the best analytics tool
Likeliness to Recommend
Pros
- Performance Enhancing
- Enables Productivity
- Reliable
- Friendly Negotiation
Please tell us why you think this review should be flagged.
Rasika B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
Fantastic tool to help you make right decisions
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Amplitude Analytics focuses on user behavior analysis for product optimization, whereas other Analytics tools offer broader analytics. Amplitude emphasizes user-centric data for growth and retention.
What is your favorite aspect of this product?
Its user-centric design, robust user behavior tracking capabilities, and the ability to unlock insights into user retention
What do you dislike most about this product?
It's challenging due to its learning curve and cost is high compared to simpler or free tools
What recommendations would you give to someone considering this product?
Always evaluate your analytics requirements and financial constraints.
Pros
- Unique Features
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
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