Amplitude Analytics

What differentiates Amplitude Analytics from other similar products?

The much easier and more intuitive interface even in comparison to GA4. It is easy to check your data by. looking at every user reported in the chart.

What is your favorite aspect of this product?

It is easy to build funnels and user segmentations. Conversion over time charts are also awesome.

What do you dislike most about this product?

I am lacking a more affordable package that includes A/B testing.

What recommendations would you give to someone considering this product?

Start using it, but be aware of MAU limits.

What differentiates Amplitude Analytics from other similar products?

As someone that is not tech savvy, I liked the simplicity of the platform. I was able to start extracting and managing data pretty quickly. Other tools are too heavy for first-time users. I like how they're constantly improving and adding features to provide real time data.

What is your favorite aspect of this product?

The ease of use is my favorite thing about Amplitude. I used this product daily as a CSM and relied on it to manage my book of accounts. I was able to see features my accounts used the most, and areas that could use come improvement. I love the UX/UI. It makes it easy to visualize and work with data. It's easy to set up funnels and conversion charts. It's easy to create custom events.

What do you dislike most about this product?

The data didn't always line up with other data imports we were using. It made it confusing and hard to unpack.

What recommendations would you give to someone considering this product?

I wish I had some training coming onto the product from the vendor itself. I worked at a start-up and the training I had was internal. It was minimal and I had to work through my engineering team, which was difficult to arrange. I still feel like there were features I didn't know about or could have used more efficiently.

What differentiates Amplitude Analytics from other similar products?

The performance of the numerous versions in the tests (A/B testing) compared to the benchmark/control groups, which pages and flows our visitors generally leave, and how effectively they converted our users from page to page in our app and website. Where our traffic originates from (organic or sponsored traffic), the impact of advertorials/campaigns with real-time tracking, daily and monthly activity changes (users). Recognize the funnel drops in various flows, such as registration, help/support, and so forth. It's something we constantly do at Amplitude today, along with tracking user uptake on any new features.

What is your favorite aspect of this product?

Amplitude analytics products enable all levels of users to access and comprehend product information. It has a profusion of features such as funnels, pathfinder, and retention statistics, and it allows teams to acquire answers to a wide range of issues. It simplifies my job by allowing me to easily check different user pathways without having to generate complicated queries. I also find funnel analysis to be quite beneficial for determining conversion rates from one page to another.

What do you dislike most about this product?

One of the most significant disadvantages in our use case is that Amplitude does not save a 'real' device ID. When a user's data or storage is deleted, the device ID might be updated.

What recommendations would you give to someone considering this product?

I recommend purchasing product analysis software if you do not already have it. And Amplitude is the way to go; if you're already using one, compare its features to those of Amplitude. When we were considering our alternatives, Amplitude was the most obvious choice. It aids in determining how the different versions perform in tests when compared to the baseline/control groups, which pages and flows our users most frequently abandon, and how effectively they convert our users from page to page in our app and website.