Amplitude

Amplitude Analytics

Composite Score

7.9 /10

CX Score

7.8 /10

28 Reviews Write a Review

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What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Awards & Recognition

Amplitude Analytics won the following awards in the Product Analytics category

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0 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

3 Top Rated Features

2024

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

87 Plan to Renew

9
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

15% Neutral

85% Positive

Pros

Performance Enhancing
Helps Innovate
Enables Productivity
Reliable

Cons

Vendor's Interest First

Feature Ratings

Average 81

Analytics and Reporting

Conversion Analysis

Audience Segmentation

Data Integrity

API Framework

Data Management

Data Analysis and Survey Function

Device and Browser Analytics

Marketing Analytics

Mobile Functionality

Data Warehousing

Vendor Capability Ratings

Average 78

Business Value Created

Breadth of Features

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Also Featured in...

Website Analytics

Score 8.4

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Amplitude Analytics Reviews

Kostiantyn K.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Very intuitive interface brings a lot of value.

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

The much easier and more intuitive interface even in comparison to GA4. It is easy to check your data by. looking at every user reported in the chart.

What is your favorite aspect of this product?

It is easy to build funnels and user segmentations. Conversion over time charts are also awesome.

What do you dislike most about this product?

I am lacking a more affordable package that includes A/B testing.

What recommendations would you give to someone considering this product?

Start using it, but be aware of MAU limits.

Pros

Efficient Service
Caring
Saves Time
Friendly Negotiation

Cons

Vendor's Interest First

Diego P.

Role: Information Technology
Industry: Engineering
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2025

Great product but expensive against competitors

Likeliness to Recommend

8 /10

What differentiates Amplitude Analytics from other similar products?

The data reliability is really good, I can tell that aginst competitors they are one step ahead in this area, however the price not sur is worth it

What is your favorite aspect of this product?

Ease of implementation, my team was able to use the API and Flutter SDK pretty easily

What do you dislike most about this product?

The price is really high, we changed our provider due to the high cost of the tool

What recommendations would you give to someone considering this product?

If you have the money to pay, go ahead and use it, is really powerful tool

Pros

Enables Productivity
Efficient Service
Effective Service
Respectful

Cons

Vendor's Interest First
Less Generous

Courtney G.

Role: Industry Specific Role
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Efficient tool to track your data.

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

As someone that is not tech savvy, I liked the simplicity of the platform. I was able to start extracting and managing data pretty quickly. Other tools are too heavy for first-time users. I like how they're constantly improving and adding features to provide real time data.

What is your favorite aspect of this product?

The ease of use is my favorite thing about Amplitude. I used this product daily as a CSM and relied on it to manage my book of accounts. I was able to see features my accounts used the most, and areas that could use come improvement. I love the UX/UI. It makes it easy to visualize and work with data. It's easy to set up funnels and conversion charts. It's easy to create custom events.

What do you dislike most about this product?

The data didn't always line up with other data imports we were using. It made it confusing and hard to unpack.

What recommendations would you give to someone considering this product?

I wish I had some training coming onto the product from the vendor itself. I worked at a start-up and the training I had was internal. It was minimal and I had to work through my engineering team, which was difficult to arrange. I still feel like there were features I didn't know about or could have used more efficiently.

Pros

Trustworthy
Respectful
Client Friendly Policies
Fair

Amplitude Analytics

What is Amplitude Analytics?

Company Details

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Awards & Recognition

Amplitude Analytics Ratings

90 Likeliness to Recommend

1 Since last award

87 Plan to Renew

9 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+78 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Mobile Functionality Can be used on mobile devices​

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Website Analytics

Amplitude Analytics Reviews

Kostiantyn K.

Very intuitive interface brings a lot of value.

Likeliness to Recommend

Pros

Cons

Diego P.

Great product but expensive against competitors

Likeliness to Recommend

Pros

Cons

Courtney G.

Efficient tool to track your data.

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Conversion Analysis

Audience Segmentation

Data Integrity

API Framework

Data Management

Data Analysis and Survey Function

Device and Browser Analytics

Marketing Analytics

Mobile Functionality

Data Warehousing

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization