Amplitude Analytics Logo
Amplitude Analytics Logo
Amplitude

Amplitude Analytics

Composite Score
8.3 /10
CX Score
8.7 /10
Category
Amplitude Analytics
8.3 /10

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details


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Awards & Recognition

Amplitude Analytics won the following awards in the Website Analytics category

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Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

94 Plan to Renew

6
Since last award

92 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative
6% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Altruistic

Feature Ratings

Average 85

Audience Segmentation

91

Paid Search Integration

89

Data Visualization

88

Customer Value Analysis

88

Audience Demographics

87

Search Engine Optimization

86

Customer Journey Modelling

86

Conversion Analysis

84

API Framework

84

Device and Browser Analytics

83

Social Media Analytics

82

Vendor Capability Ratings

Average 85

Product Strategy and Rate of Improvement

88

Business Value Created

88

Breadth of Features

88

Quality of Features

88

Ease of Implementation

87

Usability and Intuitiveness

85

Availability and Quality of Training

84

Ease of IT Administration

83

Vendor Support

83

Ease of Data Integration

80

Ease of Customization

78

Amplitude Analytics Reviews

Loana A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Expleasing Routes in Digital User Perspectives

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Analysts can make informed decisions by analyzing user journeys, feature interactions, and engagement metrics. The platform has several visualization options, including charts, graphs, and heatmaps. These options can be customized to make the data easier to understand for specific audiences. Amplitude is great at analyzing groups of users and dividing them based on certain requirements. This helps us to understand user behavior in detail and plan targeted strategies for different user categories. Through event tracking and conversion funnel analysis, we can identify areas for improvement in the user journey.

What is your favorite aspect of this product?

Amplitude Analytics gives us detailed insights into how users interact with our products and what they like and don't like. This information is essential for creating strategies that meet user needs and expectations. Analytics tools empower us to make data-driven decisions. By looking at user data, we can spot patterns and trends that help us make smart choices that align with business goals. Analyzing user behavior helps us better understand what users want. Amplitude Analytics supports iterative analysis, allowing teams to monitor the impact of changes and updates.

What do you dislike most about this product?

Introduce new functions that allow business analysts to collaborate in real-time for more dynamic analysis. Use predictive analytics to forecast user behaviors, supporting proactive decision-making.

What recommendations would you give to someone considering this product?

Amplitude Analytics offers integrations with a variety of analytics and business intelligence tools to promote a unified data analysis approach. Data security and privacy are top priorities for Amplitude Analytics. Amplitude Analytics follows strict security procedures and abides by data protection laws to take care of user information responsibly. It serves businesses across different sectors and sizes. It benefits organizations that predominantly depend on digital products, including online services, mobile apps, and e-commerce platforms.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anna R.

  • Role: Operations
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Illuminating User Insights for Strategic Decisions

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude Analytics has an easy-to-use dashboard that shows how users interact with a website or app. The data it collects is turned into helpful tips, which can help improve decision-making. Compared to other analytics tools, Amplitude offers detailed analysis of conversion metrics and how users move through a website or app. It helps strategists track how users move through their website, find where they leave the site, and improve the user experience to increase sales. The software can also segment users based on specific criteria, which allows strategists to analyze each user group individually and develop tailor-made strategies.

What is your favorite aspect of this product?

Amplitude Analytics specializes in transforming data into informative designs. The program's active charts and graphs facilitate comprehending user actions, enabling planners to make wise determinations swiftly. The program tracks user activity in detail, helping strategists measure the efficiency of product features. This information is crucial in optimizing product offerings to match user choices. Amplitude Analytics ensures analysis of all apps and platforms, offering a complete view of user behavior in today's multichannel setting. Additionally, Amplitude Analytics uses predictive analytics to forecast future user behavior trends.

What do you dislike most about this product?

Amplitude Analytics is a strong tool for tracking user behavior. To make it better, we should add more options for cohort analysis and advanced user behavior tracking. This will let companies learn more about how users interact with their products and improve their experiences.

What recommendations would you give to someone considering this product?

One thing to keep in mind is that the processing speed depends on the size of the data and the computer it's running on. Amplitude Analytics is designed to work fast and provide useful charts for many data sets. It can be used with other analytics tools, which makes it easy to connect to existing analytics systems. By using decision trees and clustering algorithms, Amplitude Analytics can make better predictions and provide more detailed information. Amplitude Analytics is updated frequently to keep up with the latest trends in the industry. Users can anticipate frequent updates with added features and enhancements.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Julia Maria M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2024

Make the most of Amplitude analytics

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

The key advantages of Amplitude Analytics over other similar programs include the simplicity of the interface, the set of tools for data visualization, and the rich abilities in the segmentation field.

What is your favorite aspect of this product?

Personally, I feel that Amplitude Analytics has been the best tool for it, as it allows me to monitor all the traffic and user interactions on my website. I also get basic analytics on a simple and convenient split screen, which shows me the acquisition sources, user demographics, engagement, and conversion rates, which helps me make better decisions and improve my marketing.

What do you dislike most about this product?

The overall usability of the platform is rather sound, although I have observed that there are some drawbacks concerning the application customization opportunities.

What recommendations would you give to someone considering this product?

The use of Amplitude Analytics has been described as quite positive. In my opinion, here are some of the benefits of implementing Amplitude Analytics to monitor website traffic sources and analyze user demographics for specific advertisements.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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