

What is Amplitude Analytics?
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
92 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amplitude Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Paid Search Integration
Data Visualization
Audience Segmentation
Customer Value Analysis
Customer Journey Modelling
Audience Demographics
API Framework
Search Engine Optimization
Conversion Analysis
Device and Browser Analytics
Social Media Analytics
Vendor Capability Ratings
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Ease of IT Administration
Ease of Data Integration
Ease of Customization
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Amplitude Analytics Reviews

Loana A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Expleasing Routes in Digital User Perspectives
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Analysts can make informed decisions by analyzing user journeys, feature interactions, and engagement metrics. The platform has several visualization options, including charts, graphs, and heatmaps. These options can be customized to make the data easier to understand for specific audiences. Amplitude is great at analyzing groups of users and dividing them based on certain requirements. This helps us to understand user behavior in detail and plan targeted strategies for different user categories. Through event tracking and conversion funnel analysis, we can identify areas for improvement in the user journey.
What is your favorite aspect of this product?
Amplitude Analytics gives us detailed insights into how users interact with our products and what they like and don't like. This information is essential for creating strategies that meet user needs and expectations. Analytics tools empower us to make data-driven decisions. By looking at user data, we can spot patterns and trends that help us make smart choices that align with business goals. Analyzing user behavior helps us better understand what users want. Amplitude Analytics supports iterative analysis, allowing teams to monitor the impact of changes and updates.
What do you dislike most about this product?
Introduce new functions that allow business analysts to collaborate in real-time for more dynamic analysis. Use predictive analytics to forecast user behaviors, supporting proactive decision-making.
What recommendations would you give to someone considering this product?
Amplitude Analytics offers integrations with a variety of analytics and business intelligence tools to promote a unified data analysis approach. Data security and privacy are top priorities for Amplitude Analytics. Amplitude Analytics follows strict security procedures and abides by data protection laws to take care of user information responsibly. It serves businesses across different sectors and sizes. It benefits organizations that predominantly depend on digital products, including online services, mobile apps, and e-commerce platforms.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Anna R.
- Role: Operations
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2023
Illuminating User Insights for Strategic Decisions
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Amplitude Analytics has an easy-to-use dashboard that shows how users interact with a website or app. The data it collects is turned into helpful tips, which can help improve decision-making. Compared to other analytics tools, Amplitude offers detailed analysis of conversion metrics and how users move through a website or app. It helps strategists track how users move through their website, find where they leave the site, and improve the user experience to increase sales. The software can also segment users based on specific criteria, which allows strategists to analyze each user group individually and develop tailor-made strategies.
What is your favorite aspect of this product?
Amplitude Analytics specializes in transforming data into informative designs. The program's active charts and graphs facilitate comprehending user actions, enabling planners to make wise determinations swiftly. The program tracks user activity in detail, helping strategists measure the efficiency of product features. This information is crucial in optimizing product offerings to match user choices. Amplitude Analytics ensures analysis of all apps and platforms, offering a complete view of user behavior in today's multichannel setting. Additionally, Amplitude Analytics uses predictive analytics to forecast future user behavior trends.
What do you dislike most about this product?
Amplitude Analytics is a strong tool for tracking user behavior. To make it better, we should add more options for cohort analysis and advanced user behavior tracking. This will let companies learn more about how users interact with their products and improve their experiences.
What recommendations would you give to someone considering this product?
One thing to keep in mind is that the processing speed depends on the size of the data and the computer it's running on. Amplitude Analytics is designed to work fast and provide useful charts for many data sets. It can be used with other analytics tools, which makes it easy to connect to existing analytics systems. By using decision trees and clustering algorithms, Amplitude Analytics can make better predictions and provide more detailed information. Amplitude Analytics is updated frequently to keep up with the latest trends in the industry. Users can anticipate frequent updates with added features and enhancements.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Yesika P.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted May 2025
The Breakthrough Technology in Data Analysis
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Amplitude is different from most other tools because it prioritizes looking at events. When every interaction is monitored, you can clearly follow the customer journey. As a result, you will see which aspects of your product people love the most and which you should focus on improving.
What is your favorite aspect of this product?
One of my favorites is the ability to build visual reports and dashboards anytime I need them. They are pleasing on the eye and, more importantly, provide insightful information as soon as you read them. As a result, my team does not have to spend as much time analyzing data for their decisions.
What do you dislike most about this product?
Even so, there are still some issues to deal with. Some aspects of data analytics can be very challenging, especially for those just beginning. You may find some of the tools difficult at the start, but as you learn to use them, they become simple.
What recommendations would you give to someone considering this product?
Despite experiencing a few small glitches, Amplitude Analytics is still an excellent choice. Because of the accurate and useful information it provides, how it cares about customers and the quick results it generates, any company interested in understanding users can rely on it. Shortly speaking, Amplitude can offer a significant boost for your data analysis work.
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Efficient Service
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