Amplitude

Amplitude Analytics

Composite Score

8.3 /10

CX Score

8.7 /10

28 Reviews Write a Review

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What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Awards & Recognition

Amplitude Analytics won the following awards in the Website Analytics category

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8 Top Rated Capabilities

6 Top Rated Features

2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

7 Top Rated Features

2023

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

94 Plan to Renew

6
Since last award

92 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

6% Neutral

94% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Altruistic

Feature Ratings

Average 85

Audience Segmentation

Paid Search Integration

Data Visualization

Customer Value Analysis

Audience Demographics

Search Engine Optimization

Customer Journey Modelling

Conversion Analysis

API Framework

Device and Browser Analytics

Social Media Analytics

Vendor Capability Ratings

Average 85

Product Strategy and Rate of Improvement

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Ease of Data Integration

Ease of Customization

Also Featured in...

Product Analytics

Score 7.9

View Amplitude Analytics in this category (opens in a new tab)

Amplitude Analytics Reviews

Ben B.

Role: Consultant
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2021

Fantastic higher order analytics product

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude is a fantastic product that truly allows you to answer the questions that are needed to take action. With Amplitude I can quickly create and view conversion funnels slice and dice by customer segments and get to conclusions. That's where most analytics platforms end, but with Amplitude I can create cohorts and do further analysis to get to the "Why", not just the "What". From there, you can visualize and report of course, but also go another step further and activate marketing against those cohorts. Suddenly the executive level objective of finding the right signal to take the right action is possible. I love working with Ampl.

What is your favorite aspect of this product?

Working with the higher order questions it answers. The why and the causality (rather than just the correlative) reports that bake in the data science and the statistics right in the platform

What do you dislike most about this product?

It takes a thoughtful taxonomy to get all the events and properties structured the right way. Don't just turn it on and give everyone the keys, the power comes from using the right taxonomy and using some of the governance features to keep the data clean and usable

What recommendations would you give to someone considering this product?

Real-time, event driven, customer focused tool. This isn't just for analyzing a website or content, this is very customer-centric behavioral analysis based.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Gabrielle P.

Role: Information Technology
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2021

Easy to use for user experience analysis

Likeliness to Recommend

8 /10

What differentiates Amplitude Analytics from other similar products?

There is no delay in receiving data, no data sampling and the funnel visualization is very good, the conversion tool (Funnel) is one of the best I've seen on the market and the event implementation is really smart, so we don't have to create 1000 events for the same feature.

What is your favorite aspect of this product?

My favorite aspect of this product is the real time data.

What do you dislike most about this product?

What I dislike the most is the part of dashboard/data visualization

What recommendations would you give to someone considering this product?

Besides the lack of improvement on the dashboard tool, amplitude is the best for event analysis/user experience analysis. It's so much easier to learn and use than the rest of the tools that I already use in the pass.

Pros

Reliable
Efficient Service
Respectful
Security Protects

Rajat K.

Role: Consultant
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2021

Ease of use & visualisation makes this amazing

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Easy to implement, detail oriented, filters applied and ease of visualisation

What is your favorite aspect of this product?

Seeing the trendline of the funnels on real time basis as you apply new filters

What do you dislike most about this product?

Doesn't differentiate between Direct and Organic traffic

What recommendations would you give to someone considering this product?

If tou need a product to see impact of change on website on the business KPIs buy this product and see impact with an ease

Pros

Efficient Service
Inspires Innovation
Generous Negotitation
Helps Innovate

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Amplitude Analytics Ratings

91 Likeliness to Recommend

94 Plan to Renew

6 Since last award

92 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Device and Browser Analytics Capture and summarize device and browser information.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Product Analytics

Amplitude Analytics Reviews

Ben B.

Fantastic higher order analytics product

Likeliness to Recommend

Pros

Gabrielle P.

Easy to use for user experience analysis

Likeliness to Recommend

Pros

Rajat K.

Ease of use & visualisation makes this amazing

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Paid Search Integration

Data Visualization

Customer Value Analysis

Audience Demographics

Search Engine Optimization

Customer Journey Modelling

Conversion Analysis

API Framework

Device and Browser Analytics

Social Media Analytics

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Ease of Data Integration

Ease of Customization