Apollo.io Customer Reviews 2025 | SoftwareReviews

Apollo.io

Composite Score

8.4 /10

CX Score

8.6 /10

61 Reviews Write a Review

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What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

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Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

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2024 Emotional Footprint Champion

Latest Award, 2024

Product Impact

Latest Award, 2024

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

8% Neutral

92% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 81

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Sales Intelligence

Score 8.3

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Apollo.io Reviews

Scott B.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2024

Cost-effective ABM tool for growing startups.

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

Apollo is the most cost-effective solution with the most accurate data we have been able to find. Data accuracy may not be as good as 6sense or Zoominfo, however it is a fraction of the price.

What is your favorite aspect of this product?

Apollo includes features such as lead generation, contact enrichment, and engagement tracking. It has allowed our sales team to prospect new leads efficiently.

What do you dislike most about this product?

Lead data can be inaccurate at times. I would also like to see better integration with our CRM, email, and Zoom.

What recommendations would you give to someone considering this product?

Book a demo and sign up for free to start. It will take a bit to learn the platform. Be patient and bring your questions to the product expert during your next demo. Goodluck!

Pros

Helps Innovate
Enables Productivity
Saves Time
Over Delivered

Sam C.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

The one-stop shop for sales and marketing

Likeliness to Recommend

9 /10

What differentiates Apollo.io from other similar products?

Most importantly, the platform offered by Apollo.io helps us solve sales intelligence problems more effectively by supplying us with a wealth of information about prospects of great value.

What is your favorite aspect of this product?

My company has benefited dramatically from Apollo.io, a fantastic sales intelligence platform that has helped us at every customer acquisition stage. One of its main selling points is that it gives us access to a wide range of marketing and sales-related resources that we can use to boost efficiency and increase our return on investment. The platform's regularly updated database of companies and contacts is another selling point, as it facilitates lead identification and the execution of targeted email marketing campaigns. In addition, it includes AI, email tracking, and data analytics, all of which contribute to our ability to make wiser cho

What do you dislike most about this product?

Though it's a powerful and thorough sales intelligence platform, you might only like some things about it. One major drawback is that, for smaller businesses, its price may be too steep. On the other hand, you might need more technical know-how to use more advanced features like AI and personalized emails fully.

What recommendations would you give to someone considering this product?

We are using Apollo.io has helped us improve the quality of our sales data, allowing us to do things like better follow up on leads, create more lucrative sales opportunities, and send out more targeted email campaigns. The platform maintains a database of companies and contacts that is regularly updated, ensuring that the information we receive is both accurate and up-to-date. The data cleansing and duplicate removal tools it gives us are invaluable in maintaining an accurate and up-to-date record of our company's information.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Naveen S.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Not available

Likeliness to Recommend

8 /10

What differentiates Apollo.io from other similar products?

No any other as per my experience

What is your favorite aspect of this product?

Email strategy

What do you dislike most about this product?

Some times minor error for few minutes

What recommendations would you give to someone considering this product?

Best for sales purpose

Pros

Continually Improving Product
Performance Enhancing
Includes Product Enhancements
Helps Innovate

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Apollo.io Ratings

91 Likeliness to Recommend

1 Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Scott B.

Cost-effective ABM tool for growing startups.

Likeliness to Recommend

Pros

Sam C.

The one-stop shop for sales and marketing

Likeliness to Recommend

Pros

Naveen S.

Not available

Likeliness to Recommend

Pros

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Feature Ratings

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization