Apollo.io Customer Reviews 2025 | SoftwareReviews

Apollo.io

Composite Score

8.4 /10

CX Score

8.6 /10

61 Reviews Write a Review

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What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

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Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

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2024 Emotional Footprint Champion

Latest Award, 2024

Product Impact

Latest Award, 2024

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

8% Neutral

92% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 81

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Sales Intelligence

Score 8.3

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Apollo.io Reviews

Moosin S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Best B2B Lead Generation Tool

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

Compared to other products in the market, Apollo.io as more database and Industry categories. The cost of apollo.io is significantly lower then tools like Lusha.

What is your favorite aspect of this product?

Availability of different filters to get targeted customers.

What do you dislike most about this product?

Apollo.io could not be used as a full time email marketing tool.

What recommendations would you give to someone considering this product?

If you are looking for B2B leads for building business partnerships or even sell your product or services, Apollo.io is the tool for you.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kenny V.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2022

Provides valid contact information and searches

Likeliness to Recommend

9 /10

What differentiates Apollo.io from other similar products?

It is a customer engagement platform that helps companies search for leads, verify emails, manage lead screening, and establish communication via email or phone. It allows supervisors to set up event-triggered rules to automatically take specific actions based on changes in activities, files, contacts, leads or accounts. Lead search functionality allows sales professionals to search for and favor companies and employees based on location, technology, funding triggers and job titles.

What is your favorite aspect of this product?

Provides an auto-dialer that allows staff members to set up local presence, create call recordings and use pre-designed call transcripts. Apollo.in includes an API that allows companies to integrate the system with various third-party solutions, such as LinkedIn, Salesforce, Gmail, HubSpot and more. Managers and leaders can use customizable dashboards to gain insights into the entire sales funnel, from conversion to opportunity success rates.

What do you dislike most about this product?

Difficult to set up, so sometimes you get the same names, must provide different emails or contacts. Changing the time of email schedules can also be difficult.

What recommendations would you give to someone considering this product?

It has excellent filters and good handling of segmentation, which allows us to find the perfect customers and I have been able to increase our sales. It saves a lot of time, is excellent in improving business relationships with our customers helping to obtain high quality executive data, achieving important partnerships and sales. Not only was it easy to use, but it also provided some really well enriched lead data.

Pros

Reliable
Enables Productivity
Trustworthy
Caring

Gabriel B.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Simple, effective & reliable

Likeliness to Recommend

9 /10

What differentiates Apollo.io from other similar products?

Ease of use is unparalleled. It's incredibly simple for new hires to get used to the software, only requiring a few hours to go through everything.

What is your favorite aspect of this product?

Simplicity. Everything is clearly labelled and the UI helps differentiate functions with ease.

What do you dislike most about this product?

Sometimes it hangs or freezes unexpectedly and may slow down a fast-dial session.

What recommendations would you give to someone considering this product?

Do not underestimate its features. Apollo can be completely independent working pipeline and lead generation. Adding other softwares is a good idea, but keep in mind what Apollo already does for you, and plan accordingly.

Pros

Reliable
Performance Enhancing
Trustworthy
Fair

Cons

Slower Product Innovation

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Apollo.io Ratings

91 Likeliness to Recommend

1 Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Moosin S.

Best B2B Lead Generation Tool

Likeliness to Recommend

Pros

Kenny V.

Provides valid contact information and searches

Likeliness to Recommend

Pros

Gabriel B.

Simple, effective & reliable

Likeliness to Recommend

Pros

Cons

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Feature Ratings

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization