
What is Apollo.io?
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceApollo.io Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Apollo.io.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
97 Plan to Renew
1
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Apollo.io?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
E-Mail Campaign Management
CRM Integration
Sales Analytics
E-Mail Integration
Workflow Automation
Internal Sales Collaboration
Omnichannel Campaign Management
Call Management
Next-Best-Action Recommendations
Pipeline Management
Dialer Integration
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Also Featured in...
Apollo.io Reviews

Helmut S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
"Best Sales Prospecting Software."
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
It allows you to filter by a variety of business parameters that can streamline your disclosure process and give you more time to create a quality disclosure. Information such as a company's recent funding rounds, technologies, and the number of employees. Just by clicking on the Apollo logo on my top right page, the relevant data I need is already prepared for this service.
What is your favorite aspect of this product?
Prospecting and generating leads. Very high quality data. Filtering lists by keyword. Email marketing. Send reminders for follow-ups. Exchange of information between different departments and teams.
What do you dislike most about this product?
Some contacts are not available. Sometimes revenue estimates are not correct.
What recommendations would you give to someone considering this product?
I would recommend this platform to anyone looking for sales intelligence and lead enrichment. From the sequences to the new intent tracker, it's hard to beat Apollo, especially at its price point.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Sherlyn D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2022
I find the best prospects with Apollo
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
You won't spend more than 15 minutes a day using it, and you'll have no trouble locating the ideal customer thanks to the intuitive interface, user-friendly filters, and extensive database of leads.
What is your favorite aspect of this product?
Having access to so many different databases, qualified leads, and contact details has simplified my work immensely. What a wonderful experience!
What do you dislike most about this product?
Information loss is possible in any algorithm-based program. Despite the fact that Apollo provides me with detailed information on my outgoing emails and replies, I still manage to lose track of a few of the leads I contacted using the platform.
What recommendations would you give to someone considering this product?
Apollo.io has been an incredible help to me over the past three years. I highly suggest the product if you're thinking about subscribing to it yourself.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Jose M.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Thanks to Apollo we have many more customers
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
We are using this tool mainly to search for potential customers, according to the characteristics we need and the products and services we sell. The most useful thing about the application is its search filters, as it allows us to segment customers by location, gender, age and other ranges, which are necessary to determine if they are really a potential customer for us.
What is your favorite aspect of this product?
It has a complete pipeline management, with precise strategies that help us to easily convert an interested person into a potential customer. Also the platform allows us to have in complete order everything related to our customers, relevant information for them, plus we can integrate other applications such as Gmail, to have better communication with customers.
What do you dislike most about this product?
It is confusing to store the contact information you send, because it is not clear if the contact is within the database or is a new contact that you have located, so sometimes we have duplicate customer contacts in the record. I would also like more precision in the contact data, as some of them are incorrect.
What recommendations would you give to someone considering this product?
We use Apollo to validate the emails of the leads we need. Ability to create your own contact list and be able to track who made the first contact with a customer. Find a company and search for contacts within that company based on the specific criteria we need. Apollo is a very useful tool that anyone can use for free. Apollo is a great resource for automating B2C and B2B lead generation and outreach. I highly recommend this tool to everyone. It is a valuable and easy to manage tool.
Pros
- Enables Productivity
- Unique Features
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
