Apollo.io Customer Reviews 2025 | SoftwareReviews

Apollo.io

Composite Score

8.6 /10

CX Score

8.8 /10

69 Reviews Write a Review

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What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

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Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Product Impact

2024

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

2 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

3 Top Rated Features

2023

6 Top Rated Capabilities

1 Top Rated Features

2022

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

97 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

7% Neutral

93% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 81

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Internal Sales Collaboration

Omnichannel Campaign Management

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Also Featured in...

Sales Intelligence

Score 8.4

View Apollo.io in this category (opens in a new tab)

Apollo.io Reviews

Jake H.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

Accurate email database for prospects on LinkedIn

Likeliness to Recommend

9 /10

What differentiates Apollo.io from other similar products?

Apollo costs less and has a more accurate and thorough email database.

What is your favorite aspect of this product?

Integration with LinkedIn using a Chrome extension.

What do you dislike most about this product?

Cannot send InMail to leads, only email drips.

What recommendations would you give to someone considering this product?

If emails get you leads already, then Apollo will make prospecting more efficient.

Pros

Reliable
Efficient Service
Effective Service
Respectful

Cons

Slower Product Innovation

Milijana C.

Role: Finance
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Excellent for small business growth

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

Apollo is helpful for marketing and sales teams within my company and since implementing it has made our job of locating, communicating and retaining customers much easier. It is simply amazing the way it helps gather data to determine which contacts are the best fit for our business. It's priced well, not out of our budget at all.

What is your favorite aspect of this product?

One of the things I liked most about Apollo is how well it integrates with LinkedIn and Gmail, it makes it great for our organization. It's amazing how easy it is to locate and contact the customers and prospects that are best for our business. Its user interface is very good, it is very easy to navigate and has a great customer support team.

What do you dislike most about this product?

Apollo has an excellent sequencing feature, but it only works for email and not LinkedIn InMail.

What recommendations would you give to someone considering this product?

Within my company it has performed well and we have seen very good results since we have had it. It has helped us generate and retain customers and increase sales, plus its cost is attractive compared to other products.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Dave P.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

A Goldmine of accurate contact and company data

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

Cost effectiveness for quality and depth of services provided

What is your favorite aspect of this product?

User interface is fantastic

What do you dislike most about this product?

No real-time tracking of credit usage (minor)

What recommendations would you give to someone considering this product?

Try it out and you will be a believer

Pros

Performance Enhancing
Caring
Respectful
Fair

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Apollo.io Ratings

91 Likeliness to Recommend

97 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Jake H.

Accurate email database for prospects on LinkedIn

Likeliness to Recommend

Pros

Cons

Milijana C.

Excellent for small business growth

Likeliness to Recommend

Pros

Dave P.

A Goldmine of accurate contact and company data

Likeliness to Recommend

Pros

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Feature Ratings

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Internal Sales Collaboration

Omnichannel Campaign Management

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support