Apollo.io Customer Reviews 2025 | SoftwareReviews

Apollo.io

Composite Score

8.6 /10

CX Score

8.8 /10

69 Reviews Write a Review

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What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

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Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Product Impact

2024

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

2 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

3 Top Rated Features

2023

6 Top Rated Capabilities

1 Top Rated Features

2022

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

97 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

7% Neutral

93% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 81

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Internal Sales Collaboration

Omnichannel Campaign Management

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Also Featured in...

Sales Intelligence

Score 8.4

View Apollo.io in this category (opens in a new tab)

Apollo.io Reviews

Israel B.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

great product,with a fairly cost.

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

the functions that allow you how to generate or create the goals that your looking with out that big labor of onboarding

What is your favorite aspect of this product?

Availability to generate needed information

What do you dislike most about this product?

That for some plans it does not include general training and options provided to get the most out of the system. Every industry requires different filters but how to use them more efficiently and productive ones.

What recommendations would you give to someone considering this product?

Overall, it is really resourceful and provides the needed details, that the platform is friendly related

Pros

Reliable
Effective Service
Friendly Negotiation
Continually Improving Product

Cons

Commodity Features

Jack D.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

All In Out Sales Outreach Tool

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

it has the sales contacts + email outreach tech all in one.

What is your favorite aspect of this product?

all in one sales outreach tech

What do you dislike most about this product?

no integration with ZoomInfo

What recommendations would you give to someone considering this product?

try it out for free, then sign up!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Steven S.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

Amazing software that saves time and money!

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

The ease of use and Chrome Extension. I have tried other extensions and you have to enter the URL to gather info. With Apollo's Chrome extension, it scrubs any website if you want it to and shows you the contacts. Then with a click of a button, you can start an email sequence with that person. SUPER EASY!

What is your favorite aspect of this product?

If I can't find a direct contact on a website, Apollo integrates with Gmail very seamlessly. I select the Apollo logo within Gmail and I can use my saved templates to write an email to a general email address and also set follow-up reminders. I don't have to go into my Apollo account to handle anything if I don't want to. It integrates into all of the programs I currently use already and makes it very easy and simple to use. This saves me time and money as I am running and growing my business.

What do you dislike most about this product?

Honestly, I don't have any dislikes at this moment. Sometimes, I can't find any contacts for the websites but that is not Apollo's fault. It is because the business may be too small or the person doesn't have a big enough online presence. This is where I can still use Apollo to send a generic email as I discussed in the previous question.

What recommendations would you give to someone considering this product?

Get it! If you need to prospect and conduct cold emails, I highly recommend Apollo for that. It takes a little time to set up and write your email sequences just like it would with any other software. But once the initial setup is completed, the process couldn't be any smoother.

Pros

Saves Time
Helps Innovate
Reliable
Enables Productivity

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Apollo.io Ratings

91 Likeliness to Recommend

97 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Israel B.

great product,with a fairly cost.

Likeliness to Recommend

Pros

Cons

Jack D.

All In Out Sales Outreach Tool

Likeliness to Recommend

Pros

Steven S.

Amazing software that saves time and money!

Likeliness to Recommend

Pros

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Feature Ratings

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Internal Sales Collaboration

Omnichannel Campaign Management

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support