Apollo.io Customer Reviews 2025 | SoftwareReviews

Apollo.io

Composite Score

8.4 /10

CX Score

8.6 /10

61 Reviews Write a Review

Claim Software

What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

Filter By

2024 Emotional Footprint Champion

Latest Award, 2024

Product Impact

Latest Award, 2024

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

8% Neutral

92% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 81

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Sales Intelligence

Score 8.3

View Apollo.io in this category (opens in a new tab)

Apollo.io Reviews

Siddhant P.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2024

The ultimate tool for modern sales teams

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

Apollo.io stands out from other products due to its extensive and organized database of leads, effortless CRM integration and its powerful automation feature for follow-ups and outreach. These functionalities helps streamline our sales process, reduce the manual task and ensure consistent engagement with leads

What is your favorite aspect of this product?

The favorite aspect of Apollo.io is its automation capabilities, especially for outreach and follow-ups. These tools ensure consistent engagement with leads without requiring manual effort. This combined with its user-friendly interface and seamless CRM integration, Apollo is an excellent tool for streamlining and optimizing the sales pipeline.

What do you dislike most about this product?

One drawback of Apollo.io is that sometimes there are instances of incorrect or outdated details.

What recommendations would you give to someone considering this product?

If one considering Apollo.io, take the most advantage of it automation features and keep in mind to occasionally cross-verify contact information just to ensure accuracy. It is an excellent tool for teams managing high volume outreach and want to improve efficiency in lead generation.

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Unique Features

Abhishek J.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Good Marketing tool for Email Marketing & Database

Likeliness to Recommend

8 /10

What differentiates Apollo.io from other similar products?

It has a good number of database

What is your favorite aspect of this product?

Email things is the fav part for me

What do you dislike most about this product?

There is no dislike for this tool

What recommendations would you give to someone considering this product?

I would like to say this is awesome tool and I recommend to all

Pros

Efficient Service
Effective Service
Saves Time
Helps Innovate

Wyll M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

Great Low Cost Option

Likeliness to Recommend

7 /10

What differentiates Apollo.io from other similar products?

Strong LinkedIn workarounds built in, data for the contacts easy to find, and easy to add to a cadence/sequence

What is your favorite aspect of this product?

Hybrid approach of contact information and outreach automation

What do you dislike most about this product?

You can't just add your own contacts to their sequences without doing an import. So if you're prospecting and find the contact information for your prospect online, but Apollo doesn't have it in their system, you need to put that information into a CSV, and import it, which adds an unnecessary amount of steps for a relatively simple feature. In order to filter your tasks by time zone, you need to know how to reach the advanced filters, which isn't obvious for newer users. While Apollo integrates well with some CRM, the lack of a broader integration offering adds silos and inefficiencies for those who don't use one of 3 CRM.

What recommendations would you give to someone considering this product?

Apollo is cost effective and has a great resource for prospecting contact information. The functionality of the sales engagement and sales intelligence features is very strong however they don't offer the flexibility of some of the other solutions on the market for both. Make sure you have a plan on how you're going to integrate Apollo as this is probably the biggest area it lacks.

Pros

Helps Innovate
Includes Product Enhancements
Continually Improving Product
Enables Productivity

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Apollo.io Ratings

91 Likeliness to Recommend

1 Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Siddhant P.

The ultimate tool for modern sales teams

Likeliness to Recommend

Pros

Abhishek J.

Good Marketing tool for Email Marketing & Database

Likeliness to Recommend

Pros

Wyll M.

Great Low Cost Option

Likeliness to Recommend

Pros

Most Popular Apollo.io Comparisons

Salesforce Sales Cloud Enterprise

HubSpot Sales Hub

Salesloft

Mixmax

Outreach

ActiveCampaign

1
Since last award

1
Since last award

Feature Ratings

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization