
What is Apollo.io?
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
98 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 87%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 88%
- Service Experience:
- 88%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Apollo.io?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
E-Mail Campaign Management
CRM Integration
Sales Analytics
E-Mail Integration
Workflow Automation
Omnichannel Campaign Management
Internal Sales Collaboration
Call Management
Next-Best-Action Recommendations
Pipeline Management
Dialer Integration
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of IT Administration
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Apollo.io Reviews

Renato J.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2023
A great tool to use for prospecting.
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
This platform serves as a comprehensive customer engagement solution, aiding companies in lead generation, email verification, lead screening, and facilitating communication through email and phone. It empowers supervisors to configure event-triggered rules that automatically trigger specific actions in response to changes in activities, files, contacts, leads, or accounts. With its lead search functionality, sales professionals can easily search and identify companies and employees based on criteria such as location, technology, funding triggers, and job titles.
What is your favorite aspect of this product?
With exceptional filtering capabilities and effective traffic segmentation, this platform enables us to identify the ideal customers, resulting in a significant increase in sales. Furthermore, it saves us valuable time that we can now allocate towards enhancing our business relationships with customers.
What do you dislike most about this product?
The setup process can be challenging, leading to occasional duplication of names, requiring the use of different emails or contacts. Adjusting the timing of email schedules can also pose difficulties at times.
What recommendations would you give to someone considering this product?
To maximize the benefits of Apollo's tools, it is crucial to possess a precise understanding of your prospects' profiles. By having a clear image of their characteristics, preferences, and needs, you can effectively leverage Apollo's tools and optimize your sales and marketing efforts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.

Nathalia A.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted May 2023
Outstanding SI Tool
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
Its functions and features are amazing. It brought joy for me and for my company as well as it takes with it lots of unique tools. It exports the contacts very fast and quickly and functions well with various lists and presented the reports in various formats to its clients. In short, it is a very pleasant experience of having it.
What is your favorite aspect of this product?
The ability to have contact information makes it a very easy way to find new prospects and leads very fast and efficiently for many business platforms. As far as its accuracy is concerned, Apollo Email Finder does a great job of searching out email addresses for users. Overall, I am amazed since using it.
What do you dislike most about this product?
Also, I like how simply you can catch the businesses, by just entering the title, and you can get their symbol, and the material. The overall presentation is outstanding, So far so decent. I have not found anything that I do not like yet. All in all, it is a very instinctive structure and cools to get ongoing.
What recommendations would you give to someone considering this product?
Apollo has aided not only with trademark consciousness but when our companion administrators go to hand-shaking occasions, our group can make conferences for the managers before the plot in the state. For that cause, it has increased our records and assumed us with numerous tips to follow up on. I greatly recommend apollo.io for any trades or advertising squad looking to recover their outreach and lead compeers.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.

Muthu R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Feb 2025
Easy to use and much needed sales enablement tool
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
The seamless integration and efficiency.
What is your favorite aspect of this product?
data accuracy of the product
What do you dislike most about this product?
Need a little improvement in the integration with CRM
What recommendations would you give to someone considering this product?
Good sales enablement tool to consider.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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