Apollo.io Customer Reviews 2025 | SoftwareReviews

Apollo.io

Composite Score

8.4 /10

CX Score

8.6 /10

61 Reviews Write a Review

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What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

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Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

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2024 Emotional Footprint Champion

Latest Award, 2024

Product Impact

Latest Award, 2024

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

8% Neutral

92% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 81

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Sales Intelligence

Score 8.3

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Apollo.io Reviews

Brijesh N.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Really interesting product and helps a lot

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

it has a great database of contacts as well as it has great email sequence which helps me to reach out to more and more prospects

What is your favorite aspect of this product?

Email Sequence and creating database

What do you dislike most about this product?

Some time the sales support team responds slow,

What recommendations would you give to someone considering this product?

If you need a great ready to use database provider which comes with the email blast campaign use it

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Linus H.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

End to end sales outreach all in one place

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

It integrates all processes in sales outreach. The whole end to end can be found in one platform altogether.

What is your favorite aspect of this product?

The UX integration with sales NAV is so clean and straightforward, very easy to navigate off the bat

What do you dislike most about this product?

Loading of contact data onto CRM takes a bit longer than I would like

What recommendations would you give to someone considering this product?

If you’re looking for an all in one solution for end to end sales prospecting this is it

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jakob M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

The #1 Prospecting and Outreach Tool

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

Apollo is much more affordable than other competitive software on the market. On top of offering a great database of buyers, Apollo has its own built in email outreach campaigns, and has even begun experimenting with LinkedIn outreach/automation. Beyond that, Apollo acts as a lite-CRM to help those who can't invest in a tool like HubSpot or Salesforce keep track of opportunities.

What is your favorite aspect of this product?

The amount of detail and ease of access to information that is viewable when viewing a contact is pleasing. The ability to create email sequences and perform A/B testing is great for running any campaign. LinkedIn integration is a big plus, for those who are used to prospecting via LI events, or curated boolean searches.

What do you dislike most about this product?

I used the platform a little too well as a trial user and had my prospecting ability restricted due to being flagged as an automated tool. When trying to resolve the issue via our rep and customer support, I never felt like my issue was properly addressed nor explained.

What recommendations would you give to someone considering this product?

Apollo is a fantastic all in one tool for any startup in B2B. If you need basic opportunity tracking, prospecting capability, and contact engagement, Apollo excels in all aspects. If you have a major CRM like HubSpot or Salesforce, Apollo integrates with those as well, and many other applications through Zapier as well. Highly flexible software for any sales team of any size.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Vendor Friendly Policies
Less Effective Service
Less Caring

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Apollo.io Ratings

91 Likeliness to Recommend

1 Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Brijesh N.

Really interesting product and helps a lot

Likeliness to Recommend

Pros

Linus H.

End to end sales outreach all in one place

Likeliness to Recommend

Pros

Jakob M.

The #1 Prospecting and Outreach Tool

Likeliness to Recommend

Pros

Cons

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Feature Ratings

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization