Appcues Logo
Appcues Logo
Appcues

Appcues

Composite Score
8.2 /10
CX Score
8.4 /10
Category
Appcues
8.2 /10

What is Appcues?

Appcues is used to measure and improve product adoption—without a developer. The no-code platform empowers non-technical teams to track and analyze product usage, and publish beautiful in-app onboarding tours, announcements, and surveys, in minutes.

Company Details


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Awards & Recognition

Appcues won the following awards in the Digital Adoption Platforms category

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Appcues Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Appcues.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Appcues?

2% Negative
3% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Generous Negotitation

Feature Ratings

Average 82

Help Screens

88

Contextual Guidance

84

Process Flows

83

Analytics and Reporting

83

Lightweight Automation

82

Content Creation

81

Content Management

80

Dashboard

79

Vendor Capability Ratings

Average 81

Business Value Created

86

Ease of Implementation

85

Ease of Customization

84

Availability and Quality of Training

84

Vendor Support

83

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Quality of Features

79

Usability and Intuitiveness

79

Ease of IT Administration

78

Ease of Data Integration

76

Appcues Reviews

pavni J.

  • Role: Finance
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2025

Easy to Use, Costly to Scale

Likeliness to Recommend

9 /10

What differentiates Appcues from other similar products?

Appcues specializes in no-code onboarding processes that are highly targeted and personalized. It is notable for its simplicity, which facilitates the rapid development of user experiences by non-technical teams.

What is your favorite aspect of this product?

Its drag-and-drop builder makes it easy to create checklists, modals, and tooltips. I particularly appreciate how simple it is to monitor impact by integrating with analytics tools.

What do you dislike most about this product?

Non-technical individuals may not be able to access some complex adjustments since they need code. As your user base expands, prices may also increase significantly.

What recommendations would you give to someone considering this product?

Ideal for SaaS teams looking to enhance onboarding without requiring a lot of development assistance. To determine whether it satisfies your engagement and financial requirements, test it first with a pilot project.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Akshay K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2025

Exceptional software to automate and DIY UX

Likeliness to Recommend

9 /10

What differentiates Appcues from other similar products?

Easy to use, intuitive interface when setting up campaigns

What is your favorite aspect of this product?

Building flows and campaigns

What do you dislike most about this product?

Integrations can be improved

What recommendations would you give to someone considering this product?

Clearly engage around your use cases during evaluation

Pros

  • Saves Time
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Commodity Features

Suman C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2025

Smooth Onboarding process

Likeliness to Recommend

8 /10

What differentiates Appcues from other similar products?

Appcues distinguishes itself with a no-code setup, intuitive onboarding flows, and transparent pricing. It offers a lighter, faster alternative to enterprise-heavy tools while still providing targeting and testing flexibility.

What is your favorite aspect of this product?

Its strongest advantage is how quickly teams can design and deploy user onboarding without engineering help. The ready-to-use UI elements like modals, checklists, and surveys make customization effortless.

What do you dislike most about this product?

The built-in analytics are fairly limited and often need support from external tools for deeper insights. Additionally, the pricing can escalate quickly as monthly active users scale up.

What recommendations would you give to someone considering this product?

Choose Appcues if you want speed, ease of use, and effective onboarding experiences. But if advanced analytics or tighter budgets are priorities, evaluate competitors like Chameleon, Whatfix, or Userpilot.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

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