Appcues Logo
Appcues Logo
Appcues

Appcues

Composite Score
8.2 /10
CX Score
8.4 /10
Category
Appcues
8.2 /10

What is Appcues?

Appcues is used to measure and improve product adoption—without a developer. The no-code platform empowers non-technical teams to track and analyze product usage, and publish beautiful in-app onboarding tours, announcements, and surveys, in minutes.

Company Details


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Awards & Recognition

Appcues won the following awards in the Digital Adoption Platforms category

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Appcues Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Appcues.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Appcues?

2% Negative
3% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Generous Negotitation

Feature Ratings

Average 82

Help Screens

88

Contextual Guidance

84

Process Flows

83

Analytics and Reporting

83

Lightweight Automation

82

Content Creation

81

Content Management

80

Dashboard

79

Vendor Capability Ratings

Average 81

Business Value Created

86

Ease of Implementation

85

Ease of Customization

84

Availability and Quality of Training

84

Vendor Support

83

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Quality of Features

79

Usability and Intuitiveness

79

Ease of IT Administration

78

Ease of Data Integration

76

Appcues Reviews

kuruva s.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2025

Onboarding Made Simple and Effective

Likeliness to Recommend

10 /10

What differentiates Appcues from other similar products?

Imagine "onboarding in a box"—no coding, focused flows, integrated testing, and a clear estimate of costs. The simplicity and speed outperform larger rivals.

What is your favorite aspect of this product?

Surveys, tooltips, and guided tours can be launched in a matter of hours rather than weeks. In addition, the prices are quite simple.

What do you dislike most about this product?

The builder user interface needs some work, and the analytics seem a little superficial. Additionally, as your audience expands, the bill may quickly rise.

What recommendations would you give to someone considering this product?

Integrate with a more robust analytics platform if data depth is important. Make a growth budget and look at alternatives like User pilot or Chameleon to see if they fit your approach.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Effective Service

Calvin R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2025

Helps in onboarding process smooth

Likeliness to Recommend

10 /10

What differentiates Appcues from other similar products?

Appcues integrates A/B testing, multichannel messaging, robust segmentation, and in-app onboarding—all while maintaining clear pricing and ease of setup. It is perfect for quick adoption without requiring a lot of developer assistance because it is lighter than enterprise technologies like Pendo.

What is your favorite aspect of this product?

Checklists, modals, and NPS surveys are examples of user-friendly UI patterns that are quick to implement and suitable for the majority of onboarding requirements. Teams can scale and budget more easily when pricing levels are clear and consistent.

What do you dislike most about this product?

Advanced features necessitate more expensive subscriptions, the interface can seem antiquated, and the analytics are simple. Prices rise sharply as business expands, particularly for larger MAUs.

What recommendations would you give to someone considering this product?

If in-depth insights are essential, combine Appcues with sophisticated analytics tools. For particular purposes, compare prices with competitors such as Chameleon, Userpilot, or Whatfix and evaluate them against anticipated MAUs.

Pros

  • Caring
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Diego A.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2025

Using Appcues for NPS and Navigation Flows

Likeliness to Recommend

10 /10

What differentiates Appcues from other similar products?

Using Appcues for NPS and Navigation Flows – My Experience as a Product Owner Implementing Appcues transformed how we gather feedback and guide users. Embedding NPS surveys directly in the product boosted response rates and gave us real-time, high-quality insights. On the navigation side, I used Appcues to launch role-specific tours and contextual guidance, reducing friction and improving adoption without heavy dev cycles. The biggest win was closing the loop—identifying pain points from NPS comments and immediately addressing them through in-app flows. The result: higher NPS scores

What is your favorite aspect of this product?

All of them are great

What do you dislike most about this product?

Data ingestion

What recommendations would you give to someone considering this product?

Try it and check if suitable for you

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Effective Service

Cons

  • Vendor's Interest First

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