
What is Appcues?
Appcues is used to measure and improve product adoption—without a developer. The no-code platform empowers non-technical teams to track and analyze product usage, and publish beautiful in-app onboarding tours, announcements, and surveys, in minutes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Appcues?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Help Screens
Contextual Guidance
Process Flows
Analytics and Reporting
Lightweight Automation
Content Creation
Content Management
Dashboard
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Appcues Reviews
kuruva s.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2025
Onboarding Made Simple and Effective
Likeliness to Recommend
What differentiates Appcues from other similar products?
Imagine "onboarding in a box"—no coding, focused flows, integrated testing, and a clear estimate of costs. The simplicity and speed outperform larger rivals.
What is your favorite aspect of this product?
Surveys, tooltips, and guided tours can be launched in a matter of hours rather than weeks. In addition, the prices are quite simple.
What do you dislike most about this product?
The builder user interface needs some work, and the analytics seem a little superficial. Additionally, as your audience expands, the bill may quickly rise.
What recommendations would you give to someone considering this product?
Integrate with a more robust analytics platform if data depth is important. Make a growth budget and look at alternatives like User pilot or Chameleon to see if they fit your approach.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.

Calvin R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2025
Helps in onboarding process smooth
Likeliness to Recommend
What differentiates Appcues from other similar products?
Appcues integrates A/B testing, multichannel messaging, robust segmentation, and in-app onboarding—all while maintaining clear pricing and ease of setup. It is perfect for quick adoption without requiring a lot of developer assistance because it is lighter than enterprise technologies like Pendo.
What is your favorite aspect of this product?
Checklists, modals, and NPS surveys are examples of user-friendly UI patterns that are quick to implement and suitable for the majority of onboarding requirements. Teams can scale and budget more easily when pricing levels are clear and consistent.
What do you dislike most about this product?
Advanced features necessitate more expensive subscriptions, the interface can seem antiquated, and the analytics are simple. Prices rise sharply as business expands, particularly for larger MAUs.
What recommendations would you give to someone considering this product?
If in-depth insights are essential, combine Appcues with sophisticated analytics tools. For particular purposes, compare prices with competitors such as Chameleon, Userpilot, or Whatfix and evaluate them against anticipated MAUs.
Pros
- Caring
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.

Diego A.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2025
Using Appcues for NPS and Navigation Flows
Likeliness to Recommend
What differentiates Appcues from other similar products?
Using Appcues for NPS and Navigation Flows – My Experience as a Product Owner Implementing Appcues transformed how we gather feedback and guide users. Embedding NPS surveys directly in the product boosted response rates and gave us real-time, high-quality insights. On the navigation side, I used Appcues to launch role-specific tours and contextual guidance, reducing friction and improving adoption without heavy dev cycles. The biggest win was closing the loop—identifying pain points from NPS comments and immediately addressing them through in-app flows. The result: higher NPS scores
What is your favorite aspect of this product?
All of them are great
What do you dislike most about this product?
Data ingestion
What recommendations would you give to someone considering this product?
Try it and check if suitable for you
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Effective Service
Cons
- Vendor's Interest First
Please tell us why you think this review should be flagged.
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