Asana Customer Reviews 2025 | Product Management

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Asana

Composite Score

9.1 /10

CX Score

9.4 /10

350 Reviews Write a Review

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What is Asana?

With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.

Company Details

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Awards & Recognition

Asana won the following awards in the Product Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience
Product Impact
Contract Negotiation

Latest Award, 2025

2024 Data Quadrant Champion

2024

11 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

10 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2021 Data Quadrant Champion

2021

Asana Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Asana.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

96 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Asana?

1% Negative

1% Neutral

98% Positive

Pros

Reliable
Enables Productivity
Efficient Service
Respectful

Feature Ratings

Average 85

Feature Management

Workflow Management

ALM Integration

Backlog Management

Product Management

Release Planning

Social Collaboration

User Needs Management

Strategic Vision

Idea Management

Visual Roadmap

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Task Management

Score 9.1

View Asana in this category (opens in a new tab)

Project Management - Enterprise

Score 9.0

View Asana in this category (opens in a new tab)

Objectives and Key Results

Score 8.9

View Asana in this category (opens in a new tab)

Asana Reviews

Vikas B.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

the free version is very powerful.

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

other tools have a very limited free plan. asana is better because their free version is very generous and is good enough for most small teams.

What is your favorite aspect of this product?

i love that i can have up to 15 people on my team and create unlimited projects and tasks, all for free.

What do you dislike most about this product?

the most powerful features, like the timeline view and custom fields, are only available on the paid plans.

What recommendations would you give to someone considering this product?

if you are a small team or a freelancer, the free version of asana is probably all you will ever need.

Pros

Helps Innovate
Reliable
Trustworthy
Unique Features

Jonathan P.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

In-app chat makes it easy to talk to people

Likeliness to Recommend

7 /10

What differentiates Asana from other similar products?

Asana's in-app chat is better than Discord for task-oriented conversations because it keeps lines related to work. It's my digital meeting place for quick syncs.

What is your favorite aspect of this product?

I can talk about jobs like "fix UI bug" in-app chat without leaving Asana. I can @mentione for answers, just to keep things tight.

What do you dislike most about this product?

The free plan only lets you chat, and it doesn't include rich media like GIFs.

What recommendations would you give to someone considering this product?

No need to switch apps for job chats with Asana's in-app chat.

Pros

Helps Innovate
Enables Productivity
Trustworthy
Client Friendly Policies

Cons

Less Generous

Rohit K.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2025

Rules make my to-do list do itself

Likeliness to Recommend

8 /10

What differentiates Asana from other similar products?

Asana's rules beat idea for automating jobs that are done over and over, with triggers that save clicks. It's my computer robot to get things done quickly.

What is your favorite aspect of this product?

Rules move jobs automatically from "approved" to "done" or assign them based on tags, such as "urgent." I can set my own triggers, which makes processes easier. Our team stays up to date on rule changes thanks to the Slack app.

What do you dislike most about this product?

Users who pay $13.49 a month get rules, but free users don't get any.

What recommendations would you give to someone considering this product?

For automation, Asana's rules are a boost to work.

Pros

Continually Improving Product
Unique Features
Efficient Service
Caring

Asana

What is Asana?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

2021 Data Quadrant Champion

Asana Ratings

91 Likeliness to Recommend

96 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Asana?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Feature Management Ability to define distinct features, properties, supporting data and manage the prioritization and implementation status.

Workflow Management Includes ability to support flexible and comprehensive workflow-based capabilities.

ALM Integration Integrate artifacts across ALM phases such as requirements, analysis, design, development, and testing, either internally or through an API.

Backlog Management The product owner adds, adjusts, refines, and prioritizes backlog items within the backlog to make sure the most valuable product is delivered to users.

Product Management Includes product code, category, and description.

Release Planning Ability to assign features to a planned or desired release and track details about the release.

Social Collaboration Connects users via social media features such as instant messaging, chats, or comments.

User Needs Management Ability to collect, define, and manage user needs and trace them to features or other work items.

Strategic Vision Ability to define strategic goals or outcomes which can be traces to releases, features, roadmap items, or other work items.

Idea Management Ability to collect, manage, and define ideas prior to inclusion in the backlog.

Visual Roadmap Ability to manage and display features and/or backlog items into a visual timeline of releases or time periods.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Task Management

Project Management - Enterprise

Objectives and Key Results

Asana Reviews

Vikas B.

the free version is very powerful.

Likeliness to Recommend

Pros

Jonathan P.

In-app chat makes it easy to talk to people

Likeliness to Recommend

Pros

Cons

Rohit K.

Rules make my to-do list do itself

Likeliness to Recommend

Pros

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Feature Ratings

Feature Management

Workflow Management

ALM Integration

Backlog Management

Product Management

Release Planning

Social Collaboration

User Needs Management

Strategic Vision

Idea Management

Visual Roadmap

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Vendor Support